Can you trust the numbers in Loops?

What does Loops keep track of?

• Loops keeps counts of how many people a goal-linked campaign reached and how many of them went on to convert.

  In Loops's own words: Once a campaign with an attached goal is sending, Loops tracks impressions, enrollments, and conversions. Understanding metrics, read 2026-11-12.

• Loops keeps a dated history for each person on your list, such as emails they received, opened or clicked.

  In Loops's own words: The contact activity timeline provides a chronological view of all the activity for a specific contact. Contact activity timeline, read 2026-11-12.

What can make Loops's numbers look wrong?

1. Receipts, password resets and other transactional emails will show no opens or clicks, because Loops, as its docs say, does not track them.

   In Loops's own words: Transactional emails do not track opens or link clicks. Email open rates, read 2026-11-12.

2. An open rate can look higher than real reading, as Loops's own guide on open rates explains for people reading mail on newer Apple devices.

   In Loops's own words: This means that using Gmail, Yahoo, Outlook, etc. on iOS 15 may also contribute to your now-inflated open rate. Open rates are a vanity metric, read 2026-11-12.

3. Two people in different time zones can see different daily numbers for the same goal, as Loops's docs explain, though no contact is counted twice.

   In Loops's own words: A contact is never counted twice, and daily counts may differ by region. Understanding metrics, read 2026-11-12.

4. A bounce count can include repeat attempts to the same address, because Loops's docs say sends to an already suppressed contact appear as hard bounces.

   In Loops's own words: Attempted sends to this contact will appear as hard bounces. Contact suppression, read 2026-11-12.

How do I check Loops's numbers myself?

1. An owner can download the full contact list as a spreadsheet and count it directly.

   In Loops's own words: At any point you can download a CSV file of your audience. Export contacts, read 2026-11-12.

2. Filtering before downloading lets an owner pull just one list or group and compare it with the total Loops shows for it.

   In Loops's own words: If you want to only export a particular list of contacts or subset of your audience, you can use filters and segments. Export contacts, read 2026-11-12.

How does Loops work with Feder?

Connect Loops to Feder and it joins your Reach apps. Feder only reads. It never changes anything in Loops.

When you connect Loops, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.

Other apps that feed Reach

• Google Search Consoleclicks and impressions in Google Search
• YouTubechannel views
• Mailchimpcampaign emails sent
• ActiveCampaignactive contacts
• Brevocampaign emails sent
• Intercomcontacts

Questions owners ask about Loops

• Why did my bounce rate jump in Loops?Sending to an old imported list can raise bounces, because stale addresses often no longer have a mailbox.
• Why did my Loops campaign reach fewer contacts than I expected?A campaign sent to a mailing list only goes to contacts subscribed to that list, so it can reach fewer people than your whole audience.
• Why did my email open rate drop in Loops?When a reader is behind a company firewall, their email app may not load the tracking pixel, so that open can go uncounted.

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Where do these answers come from?

Everything this page says about Loops comes from Loops's own pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.