Why does my Omnisend click rate differ between reports?
The Omnisend help pages give 4 common reasons. The first to rule out: In the email domain table, click rate is measured against opened emails, so it can read higher than a click rate measured against everyone who got the email.
Is it broken, or just quiet?
A number can fall because fewer people came, or because something stopped counting them. Below are the causes the Omnisend help pages give, and how to check each one yourself.
What causes it?
In the email domain table, click rate is measured against opened emails, so it can read higher than a click rate measured against everyone who got the email.
In the Omnisend help:
Click Rate: Percentage (and count) of opened emails that received clicks.
Omnisend Reports: Deliverability | Omnisend Help Center, read 2026-11-12.In the campaign report, click rate is measured against recipients, so it can read lower than a rate measured against opened emails.
In the Omnisend help:
Percentage of recipients who clicked on a link in the email.
Omnisend Reports: Campaigns | Omnisend Help Center, read 2026-11-12.In the email domain table, messages sent counts emails delivered to each domain, so it can be lower than a sent count that includes emails that failed to deliver.
In the Omnisend help:
Messages Sent: Total number of emails delivered to that domain.
Omnisend Reports: Deliverability | Omnisend Help Center, read 2026-11-12.The email domain table covers only the most-used email domains, so its rows need not add up to a campaign's full total.
In the Omnisend help:
This table shows how your emails perform across the top 100 most-used email domains (e.g., Gmail, Hotmail, Yahoo).
Omnisend Reports: Deliverability | Omnisend Help Center, read 2026-11-12.
How do I check it myself?
Open a campaign's contact activity and list the contacts who clicked, to count the clickers behind the rate yourself.
In the Omnisend help:
Use the activity type filter to select Opened message or Clicked message to view the individual contact list.
Access & Understand Your Omnisend Reports | Omnisend Help Center, read 2026-11-12.Export campaign performance data and put each campaign's click rate next to the same campaign's figures in the email domain table, making sure both cover the same dates.
In the Omnisend help:
Use the Export button in the Campaigns tab to export Campaign Performance data.
Access & Understand Your Omnisend Reports | Omnisend Help Center, read 2026-11-12.
How does Omnisend work with Feder?
- Connect Omnisend to Feder and it joins your Reach apps.
- When you connect Omnisend, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.
See whether you can trust the numbers in Omnisend, one of your Reach apps. Feder only reads. It never changes anything in Omnisend.
What else goes wrong with these numbers?
- Why are my Omnisend campaigns reaching fewer people?Omnisend
- Why did my email open rate drop in Omnisend?Omnisend
- Why did Google Analytics stop collecting data?Google Analytics
- Why aren't my key events showing in Google Analytics?Google Analytics
- Why does Google Analytics show (not set)?Google Analytics
See every question.
Where do these answers come from?
Every cause and check on this page comes from the Omnisend help pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.