Can you trust the numbers in Omnisend?
Omnisend is an email and SMS marketing platform for ecommerce stores. Its own help pages give 3 reasons its numbers can look different from what you expect. The first to rule out: Orders placed after the window are not credited to a message, as Omnisend's help pages explain, so attributed revenue can be lower than the store's total.
Is it broken, or just counted differently?
A number can look wrong because the business changed, or because of how Omnisend counts it. Below is what Omnisend keeps, where its help pages say the numbers can differ, and how to check them yourself.
What does Omnisend keep track of?
The revenue figure is what Omnisend credits to its own messages, split by channel.
In Omnisend's own words:
total revenue attributed to Omnisend, broken down by channel (Email, SMS, and Push).
Track Your Marketing Performance with Omnisend Reports | Omnisend Help Center, read 2026-11-12.Omnisend keeps a Sales tab that shows the store's revenue next to the part Omnisend credits to its own messages.
In Omnisend's own words:
The Sales tab shows the revenue generated by your store and the contribution of your Omnisend marketing activity.
Access & Understand Your Omnisend Reports | Omnisend Help Center, read 2026-11-12.
What can make Omnisend's numbers look wrong?
Orders placed after the window are not credited to a message, as Omnisend's help pages explain, so attributed revenue can be lower than the store's total.
In Omnisend's own words:
The default is 7 days for email and 24 hours for SMS and push notifications.
Access & Understand Your Omnisend Reports | Omnisend Help Center, read 2026-11-12.By default, revenue can show on the day a message was sent, as Omnisend's help pages say, so daily figures may not match the store's own order dates.
In Omnisend's own words:
By default, revenue and orders are attributed to the date the message was sent.
Access & Understand Your Omnisend Reports | Omnisend Help Center, read 2026-11-12.A settings change can move attributed sales figures, as Omnisend's help pages say, so before and after numbers may not be comparable.
In Omnisend's own words:
Changing the Exclude Apple MPP opens setting can affect attributed orders and attributed sales shown in Sales reports.
Access & Understand Your Omnisend Reports | Omnisend Help Center, read 2026-11-12.
How do I check Omnisend's numbers myself?
An owner can see whether a figure moved against an equal earlier stretch.
In Omnisend's own words:
By default, Omnisend compares the selected date range with the previous period of the same length.
Access & Understand Your Omnisend Reports | Omnisend Help Center, read 2026-11-12.An owner can pick a date range at the top of any Omnisend report tab to look at exactly the period they want to check.
In Omnisend's own words:
Use the date range selector at the top of any report tab.
Track Your Marketing Performance with Omnisend Reports | Omnisend Help Center, read 2026-11-12.
How does Omnisend work with Feder?
Connect Omnisend to Feder and it joins your Reach apps. Feder only reads. It never changes anything in Omnisend.
When you connect Omnisend, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.
Other apps that feed Reach
- Google Search Consoleclicks and impressions in Google Search
- YouTubechannel views
- Mailchimpcampaign emails sent
- ActiveCampaignactive contacts
- Brevocampaign emails sent
- Intercomcontacts
Questions owners ask about Omnisend
- Why are my Omnisend campaigns reaching fewer people?Omnisend recommends sending to recently engaged contacts, so campaigns aimed at engaged segments reach fewer people than the whole list.
- Why does my Omnisend click rate differ between reports?In the email domain table, click rate is measured against opened emails, so it can read higher than a click rate measured against everyone who got the email.
- Why did my email open rate drop in Omnisend?Inbox providers can treat you as a new sender after a move to a new email platform, even on the same domain, so opens can dip for a while.
Where do these answers come from?
Everything this page says about Omnisend comes from Omnisend's own pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.
Know the day a number breaks, not the month after.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.