Why doesn't my Salesforce report show all my closed won deals?
The Salesforce help pages give 5 common reasons. The first to rule out: A deal only appears if its date falls inside the report's date range, so a deal won outside that range is left out.
Is it broken, or just quiet?
A number can fall because fewer people came, or because something stopped counting them. Below are the causes the Salesforce help pages give, and how to check each one yourself.
What causes it?
A deal only appears if its date falls inside the report's date range, so a deal won outside that range is left out.
In the Salesforce help:
If no records fall within the defined reporting time frame, then no records are displayed on the report.
Report Does Not Display All Records or Shows Incorrect Results, read 2026-11-12.If a salesperson has no role set up, their won deals can be missing from opportunity reports.
In the Salesforce help:
Users without a Role assigned won't see their records in these reports.
Report Does Not Display All Records or Shows Incorrect Results, read 2026-11-12.Adding a field from a related record can quietly drop deals that have no such related record.
In the Salesforce help:
Adding a field from a Child Object can result in the report dropping rows without a related record.
Report Does Not Display All Records or Shows Incorrect Results, read 2026-11-12.A deal closed near midnight can land on a different day for people in different time zones, so totals can differ.
In the Salesforce help:
Users in different Time Zones may see different results in reports.
Report Does Not Display All Records or Shows Incorrect Results, read 2026-11-12.Which part of the team the report is set to look at changes which deals it counts.
In the Salesforce help:
The selected hierarchy level, or its default role, can affect the data shown.
Why doesn't my report return the data I expect?, read 2026-11-12.
How do I check it myself?
Check that the missing deals' close dates fall inside the report's date range.
In the Salesforce help:
Verify that the records expected fall into the TIME FRAME identified on the Salesforce reports.
Report Does Not Display All Records or Shows Incorrect Results, read 2026-11-12.Compare a missing deal with each filter on the report to find the one that excludes it.
In the Salesforce help:
Verify that the records expected fall into the FILTER CRITERIA section of the report.
Report Does Not Display All Records or Shows Incorrect Results, read 2026-11-12.Make sure the report is built on a report type that includes the deals you expect.
In the Salesforce help:
Check the Report Type Selected.
Report Does Not Display All Records or Shows Incorrect Results, read 2026-11-12.
How would I know the day it starts?
- Feder reads how many deals were won in Salesforce each day and compares each day with your own history.
- It does not read your reports or their filters. It tells you when deals won go quiet or move outside their usual range.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.
See what Feder reads from Salesforce, which feeds Wins. Feder only reads. It never changes anything in Salesforce.
What else goes wrong with these numbers?
- Why does Salesforce count deals as won that we never won?Salesforce
- Why did my Salesforce won deals suddenly jump?Salesforce
- Why did Google Analytics stop collecting data?Google Analytics
- Why aren't my key events showing in Google Analytics?Google Analytics
- Why does Google Analytics show (not set)?Google Analytics
See every question.
Where do these answers come from?
Every cause and check on this page comes from the Salesforce help pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.