Why did my visibility drop in Semrush Position Tracking?
The Semrush help pages give 3 common reasons. The first to rule out: Visibility goes down as your ranking pages slip further from the top of Google's results.
Is it broken, or just quiet?
A number can fall because fewer people came, or because something stopped counting them. Below are the causes the Semrush help pages give, and how to check each one yourself.
What causes it?
Visibility goes down as your ranking pages slip further from the top of Google's results.
In the Semrush help:
As the website’s ranking pages fall further from the top of Google's results, the Visibility % will decrease.
What is Visibility %?, read 2026-11-12.Visibility reflects only the keywords in your tracking campaign, so it measures that list rather than every search.
In the Semrush help:
The Visibility metric represents how visible the domain is among searchers for keywords in your campaign.
What is Visibility %?, read 2026-11-12.Search results can change many times over a day as new content appears, so one day's reading can differ from the next.
In the Semrush help:
search results can change many times over a given day as a result of new content
Why are the results you show in Position Tracking different than what I see when I search my keyword in Google?, read 2026-11-12.
How do I check it myself?
Check when the campaign was last updated before reading a day's change.
In the Semrush help:
In your Position Tracking interface, you will see the “Last Update” noted above the section tabs.
How often does Semrush update its Position Tracking data?, read 2026-11-12.Keep notes of changes you make to your site and line them up with spikes in visibility, traffic or position.
In the Semrush help:
By saving relevant notes, you can correlate any spikes in visibility, traffic, or position to your activity.
Position Tracking Overview, read 2026-11-12.
How does Semrush work with Feder?
- Connect Semrush to Feder and it joins your Reach apps.
- When you connect Semrush, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.
See whether you can trust the numbers in Semrush, one of your Reach apps. Feder only reads. It never changes anything in Semrush.
What else goes wrong with these numbers?
- Why did my Authority Score drop in Semrush?Semrush
- Why did my estimated traffic drop in Semrush?Semrush
- Why did Google Analytics stop collecting data?Google Analytics
- Why aren't my key events showing in Google Analytics?Google Analytics
- Why does Google Analytics show (not set)?Google Analytics
See every question.
Where do these answers come from?
Every cause and check on this page comes from the Semrush help pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.