Why did the numbers for a store change in StoreCensus?
The StoreCensus help pages give 3 common reasons. The first to rule out: A store that recently changed its apps or tools can still show its old setup for a while.
What causes it?
A store that recently changed its apps or tools can still show its old setup for a while.
In the StoreCensus help:
Stores that have recently changed their technology stack may not yet reflect those changes.
Data Methodology, read 2026-11-12.Apps installed in an unusual way can go undetected, so app counts and lists filtered by app can come out lower.
In the StoreCensus help:
App and plugin detection may not capture 100% of installations for apps with non-standard implementation patterns.
Data Methodology, read 2026-11-12.Store counts reflect the stores StoreCensus has found so far, so they can rise or fall as discovery changes, apart from real openings and closures.
In the StoreCensus help:
Store counts reflect StoreCensus discovery capability and may not represent the complete global store population
Data Methodology, read 2026-11-12.
How do I check it myself?
Read traffic as a direction of travel rather than an exact count before acting on a change.
In the StoreCensus help:
Traffic values should be interpreted as directional estimates rather than exact analytics figures.
Data Methodology, read 2026-11-12.Check how often the kind of figure you are looking at is refreshed, since different data types update on different schedules.
In the StoreCensus help:
Update frequency may vary depending on data type and availability:
Data Methodology, read 2026-11-12.
How does StoreCensus work with Feder?
- Connect StoreCensus to Feder and it joins your Interest apps.
- When you connect StoreCensus, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.
See whether you can trust the numbers in StoreCensus, one of your Interest apps. Feder only reads. It never changes anything in StoreCensus.
What else goes wrong with these numbers?
- Why does a store's revenue estimate look wrong in StoreCensus?StoreCensus
- Why did the number of stores in my StoreCensus list change?StoreCensus
- Why did Google Analytics stop collecting data?Google Analytics
- Why aren't my key events showing in Google Analytics?Google Analytics
- Why does Google Analytics show (not set)?Google Analytics
See every question.
Where do these answers come from?
Every cause and check on this page comes from the StoreCensus help pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.