Why did my new deals drop in Twenty?
The Twenty help pages give 4 common reasons. The first to rule out: A deleted deal is hidden rather than erased, so deals removed in a cleanup no longer show with the rest.
Is it broken, or just quiet?
A number can fall because fewer people came, or because something stopped counting them. Below are the causes the Twenty help pages give, and how to check each one yourself.
What causes it?
A deleted deal is hidden rather than erased, so deals removed in a cleanup no longer show with the rest.
In the Twenty help:
Records are “soft deleted,” which means they’re hidden but can be restored if needed.
Getting data into your CRM, read 2026-11-12.When an imported row matches a record you already have, Twenty updates that record instead of adding a new one, so an import can add fewer new deals than the file holds.
In the Twenty help:
Twenty will update the existing record instead of creating a duplicate
Fix Import Errors, read 2026-11-12.If imported deals point to a company or person that is not in Twenty yet, the import can fail and those deals are not added.
In the Twenty help:
Import will fail if a reference is made to a non-existent record.
Fix Import Errors, read 2026-11-12.A pipeline view can be filtered to show only some deals, so the number in one view can be lower than all the deals you have.
In the Twenty help:
Each view can show different opportunities with specific filters and stages tailored to your needs.
Understanding Pipelines, read 2026-11-12.
How do I check it myself?
Look through your deleted records for deals removed recently. A deal deleted by mistake can be brought back.
In the Twenty help:
From there, you can either restore records or permanently delete them if you’re sure you don’t need them.
Getting data into your CRM, read 2026-11-12.If a workflow adds your deals, check its recent runs for errors. A failed step can stop new deals from being added.
In the Twenty help:
Check the workflow run details for error messages
Workflow Troubleshooting, read 2026-11-12.
How would I know the day it starts?
- Feder reads your new deals from Twenty each day and compares each day with your own history.
- It tells you when new deals go quiet or move outside their usual range.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.
See what Feder reads from Twenty CRM, which feeds Wins. Feder only reads. It never changes anything in Twenty CRM.
What else goes wrong with these numbers?
- Why did new deals suddenly jump in Twenty?Twenty
- Why did Google Analytics stop collecting data?Google Analytics
- Why aren't my key events showing in Google Analytics?Google Analytics
- Why does Google Analytics show (not set)?Google Analytics
- Why is yesterday's data missing in Google Analytics?Google Analytics
See every question.
Where do these answers come from?
Every cause and check on this page comes from the Twenty help pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.