Why does VTEX show more orders than purchases?
The VTEX help pages give 3 common reasons. The first to rule out: An order split happens when more than one seller fulfills the same purchase, so one purchase can count as several orders.
Is it broken, or just quiet?
A number can fall because fewer people came, or because something stopped counting them. Below are the causes the VTEX help pages give, and how to check each one yourself.
What causes it?
An order split happens when more than one seller fulfills the same purchase, so one purchase can count as several orders.
In the VTEX help:
This means that if a single purchase will be fulfilled by three sellers, three orders will be generated.
Order split and delivery split, read 2026-11-12.When a shopper buys items from different stores in one checkout, the purchase can become more than one order.
In the VTEX help:
the customer intentionally selects items from different stores.
Order split and delivery split, read 2026-11-12.VTEX can split an order on its own because each seller handles its own delivery, so more sellers in a purchase can mean more orders.
In the VTEX help:
the platform automatically splits the order for the retailer, as each seller is responsible for their delivery.
Order split and delivery split, read 2026-11-12.
How do I check it myself?
Open the orders from one busy day and look at which seller each order belongs to.
In the VTEX help:
Name of seller responsible for the sale.
Order details page, read 2026-11-12.Look for purchases that were delivered in parts, since an order split always comes with a delivery split.
In the VTEX help:
Whenever there is an order split, there is a delivery split.
Order split and delivery split, read 2026-11-12.
How would I know the day it starts?
- Feder reads the orders placed in VTEX each day and compares each day with your own history.
- It tells you when orders go quiet or move outside their usual range.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.
See what Feder reads from VTEX, which feeds Wins. Feder only reads. It never changes anything in VTEX.
What else goes wrong with these numbers?
- Why are some of my VTEX orders incomplete?VTEX
- Why did my VTEX revenue drop?VTEX
- Why did Google Analytics stop collecting data?Google Analytics
- Why aren't my key events showing in Google Analytics?Google Analytics
- Why does Google Analytics show (not set)?Google Analytics
See every question.
Where do these answers come from?
Every cause and check on this page comes from the VTEX help pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.