Why are some of my VTEX orders incomplete?
The VTEX help pages give 4 common reasons. The first to rule out: Every order starts out incomplete and only becomes complete once the purchase is finished.
Is it broken, or just quiet?
A number can fall because fewer people came, or because something stopped counting them. Below are the causes the VTEX help pages give, and how to check each one yourself.
What causes it?
Every order starts out incomplete and only becomes complete once the purchase is finished.
In the VTEX help:
All orders are considered incomplete at the beginning of the flow.
Order flow and status, read 2026-11-12.A refused payment asks the shopper to pay another way, and the first attempt can be left as an incomplete order.
In the VTEX help:
If payment is refused, we return the message that payment has been denied and request that a new method of payment be chosen.
How incomplete orders work, read 2026-11-12.A shopper can leave just as they go to finish a purchase, which can leave an incomplete order behind.
In the VTEX help:
Customer desists from finalizing the purchase after clicking on the finalize purchase button.
How incomplete orders work, read 2026-11-12.A payment problem outside VTEX, or missing order data, can keep an order from completing.
In the VTEX help:
there may have been an issue during payment (external to VTEX) or missing data.
Order flow and status, read 2026-11-12.
How do I check it myself?
If an order is missing from your order list with no filter applied, check whether it is an incomplete order.
In the VTEX help:
Whenever an order is not listed on the All Orders page with no filter, it may be incomplete.
How incomplete orders work, read 2026-11-12.An incomplete order is kept on record but does not go on to the next step by itself, so look for it rather than wait for it.
In the VTEX help:
The platform will record the incomplete orders, but not process them.
How incomplete orders work, read 2026-11-12.Check whether the shopper went on to place the order again, since VTEX recommends that for an incomplete order.
In the VTEX help:
If there is an incomplete order, we recommend placing it again in the store.
How incomplete orders work, read 2026-11-12.
How would I know the day it starts?
- Feder reads the orders placed in VTEX each day and compares each day with your own history.
- It tells you when orders go quiet or move outside their usual range.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.
See what Feder reads from VTEX, which feeds Wins. Feder only reads. It never changes anything in VTEX.
What else goes wrong with these numbers?
- Why does VTEX show more orders than purchases?VTEX
- Why did my VTEX revenue drop?VTEX
- Why did Google Analytics stop collecting data?Google Analytics
- Why aren't my key events showing in Google Analytics?Google Analytics
- Why does Google Analytics show (not set)?Google Analytics
See every question.
Where do these answers come from?
Every cause and check on this page comes from the VTEX help pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.