Why are my Webflow visits lower than in my other analytics?

What causes it?

1. A visitor's ad blocker can stop Analyze from tracking them even after they agree to tracking, so those visits can be missing.

   In the Webflow help: Site visitors’ ad blockers may prevent site tracking even if they opt in. Manage site tracking consent, read 2026-11-12.

2. If your site asks visitors to opt in or lets them opt out, Analyze collects data only from the visitors that setting allows.

   In the Webflow help: Analyze lets you decide if you want to collect data from all visitors or let visitors opt-in or opt-out of data collection. Analyze set up guide, read 2026-11-12.

3. If your site uses DataGrail for consent, whether Analyze tracks a visitor can depend on where they are and what they choose.

   In the Webflow help: DataGrail adjusts your Analyze and/or Optimize tracking default settings based on the location of the site visitor Manage site tracking consent, read 2026-11-12.

How do I check it myself?

1. Check which tracking default your site uses, since a default of not tracking leaves visitors uncounted until they agree.

   In the Webflow help: Set up Analyze and/or Optimize and set your tracking default to Let visitors opt out or Don’t track by default. Manage site tracking consent, read 2026-11-12.

2. Set the same date range in Analyze and in the other tool before you compare them.

   In the Webflow help: Metrics cover the selected date range. Intro to Webflow Analyze, read 2026-11-12.

How does Webflow work with Feder?

• Connect Webflow to Feder and it joins your Visits apps.
• When you connect Webflow, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.

Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.

See whether you can trust the numbers in Webflow, one of your Visits apps. Feder only reads. It never changes anything in Webflow.

What else goes wrong with these numbers?

• Why did my Webflow Analyze sessions drop?Webflow
• Why did my Webflow unique visitors jump?Webflow
• Why did Google Analytics stop collecting data?Google Analytics
• Why aren't my key events showing in Google Analytics?Google Analytics
• Why does Google Analytics show (not set)?Google Analytics

See every question.

Where do these answers come from?

Every cause and check on this page comes from the Webflow help pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.