Can you trust the numbers in Affinity?
Affinity is a CRM for private capital firms such as private equity and venture capital that helps them source deals, manage relationships and close deals. Its own help pages give 3 reasons its numbers can look different from what you expect. The first to rule out: A change made in Affinity can take a while to show on a dashboard, because, as Affinity's help pages say, the analytics data refreshes on a cycle rather than at once.
Is it broken, or just counted differently?
A number can look wrong because the business changed, or because of how Affinity counts it. Below is what Affinity keeps, where its help pages say the numbers can differ, and how to check them yourself.
What does Affinity keep track of?
Affinity keeps a report of how deals progress over time.
In Affinity's own words:
With Funnel Analysis Reports, you can quickly understand how your deals progress over time.
Affinity Analytics Funnel Analysis Reports, read 2026-11-12.Affinity keeps dashboards made of tiles that show counts and other figures from your lists.
In Affinity's own words:
Visualization tiles display quantities and metrics.
How To Create And Edit Tiles In Dashboard Views, read 2026-11-12.
What can make Affinity's numbers look wrong?
A change made in Affinity can take a while to show on a dashboard, because, as Affinity's help pages say, the analytics data refreshes on a cycle rather than at once.
In Affinity's own words:
Affinity Analytics will refresh the underlying data once every 20-40 minutes.
Getting Started With Affinity Analytics, read 2026-11-12.A chart can show a NULL group when the list fields it uses are left blank, as Affinity's help pages explain.
In Affinity's own words:
NULL appears in some visualization tables when the fields being used are empty and do not have data.
Troubleshooting Common Issues For Affinity Analytics, read 2026-11-12.Two people can read the last updated time differently if their Affinity settings use different time zones, as Affinity's help pages note.
In Affinity's own words:
"Data last updated" is based on the time zone you set in your Affinity Settings.
Getting Started With Affinity Analytics, read 2026-11-12.
How do I check Affinity's numbers myself?
Filtering a tile down to one value lets an owner check a single part of a total against the records behind it.
In Affinity's own words:
You can also apply filters to focus on specific field values.
How To Create And Edit Tiles In Dashboard Views, read 2026-11-12.Filtering out the blank values shows whether a figure changes once records with empty fields are set aside.
In Affinity's own words:
If they are meant to remain empty, you can also filter out the NULL values.
Troubleshooting Common Issues For Affinity Analytics, read 2026-11-12.
How does Affinity work with Feder?
Connect Affinity to Feder and it joins your Wins apps. Feder only reads. It never changes anything in Affinity.
When you connect Affinity, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.
Other apps that feed Wins
- Stripesuccessful payments
- Google Adsconversions
- Google Analyticskey events
- PayPalpaypal checkout payments
- Pipedrivedeals won
- WooCommercepaid orders
Questions owners ask about Affinity
- Why are deals missing from my Affinity dashboard?Right after analytics is turned on for an account, dashboards can show only part of the data while Affinity's backend is still taking it in, as Affinity's help pages explain.
- Why did my Affinity deal count change after copying or converting list entries?When entries are copied between people lists or between organization lists, duplicates are copied too, even when Affinity has spotted them, so the same company can appear twice.
- Why do my Affinity deal status numbers look off in Analytics?Each funnel percentage is measured against the busiest status, not the stage before it, so the percentages can read differently from a step-by-step conversion rate.
Where do these answers come from?
Everything this page says about Affinity comes from Affinity's own pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.
Know the day a number breaks, not the month after.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.