Why do my Affinity deal status numbers look off in Analytics?
The Affinity help pages give 4 common reasons. The first to rule out: Each funnel percentage is measured against the busiest status, not the stage before it, so the percentages can read differently from a step-by-step conversion rate.
Is it broken, or just quiet?
A number can fall because fewer people came, or because something stopped counting them. Below are the causes the Affinity help pages give, and how to check each one yourself.
What causes it?
Each funnel percentage is measured against the busiest status, not the stage before it, so the percentages can read differently from a step-by-step conversion rate.
In the Affinity help:
are based on dividing their count from the status option with the highest count
Affinity Analytics Funnel Analysis Reports, read 2026-11-12.Statuses where deals end up, such as On Hold, Passed or Lost, can collect more deals than the stages before them, which can make a funnel look uneven.
In the Affinity help:
it may be that some of the status options have a higher count than others (e.g. On Hold, Passed, Lost, etc.)
Affinity Analytics Funnel Analysis Reports, read 2026-11-12.Statuses your team has since deleted can still show up for older deals, as Affinity's help center explains, adding rows that no longer match your current pipeline.
In the Affinity help:
Deleted statuses: These will appear for historical deals, but they aren't relevant to optimizing your current process.
How To Track Average Days Spent In Each Status Using Affinity Analytics, read 2026-11-12.Closed deals keep sitting in Won, Lost or Passed, so leaving those statuses in an average days figure can push it up.
In the Affinity help:
Once you've lost/won or passed on a deal, the time in that particular status no longer matters.
How To Track Average Days Spent In Each Status Using Affinity Analytics, read 2026-11-12.
How do I check it myself?
Build a status report on the list you work in today, so older or unrelated lists do not mix into the counts.
In the Affinity help:
We highly recommend that you choose the list you're currently on.
How To Track Average Days Spent In Each Status Using Affinity Analytics, read 2026-11-12.When measuring days in each status, filter out deleted statuses and the closing statuses so the average reflects your live pipeline.
In the Affinity help:
Make sure to also filter out deleted statuses and static statuses in the Next Status dimension.
How To Track Average Days Spent In Each Status Using Affinity Analytics, read 2026-11-12.
How does Affinity work with Feder?
- Connect Affinity to Feder and it joins your Wins apps.
- When you connect Affinity, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.
See whether you can trust the numbers in Affinity, one of your Wins apps. Feder only reads. It never changes anything in Affinity.
What else goes wrong with these numbers?
- Why are deals missing from my Affinity dashboard?Affinity
- Why did my Affinity deal count change after copying or converting list entries?Affinity
- Why did Google Analytics stop collecting data?Google Analytics
- Why aren't my key events showing in Google Analytics?Google Analytics
- Why does Google Analytics show (not set)?Google Analytics
See every question.
Where do these answers come from?
Every cause and check on this page comes from the Affinity help pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.