Can you trust the numbers in Attentive?

What does Attentive keep track of?

• Attentive keeps an open rate for each email campaign, counted by unique people rather than every open.

  In Attentive's own words: The Open Rate column shows the percentage of unique recipients who opened a message View and manage email campaigns, read 2026-11-12.

• Attentive keeps a report of every campaign and automated message it sent, plus the messages people sent back.

  In Attentive's own words: The report includes all campaign and triggered messages sent, as well as all received messages. Message Details report, read 2026-11-12.

What can make Attentive's numbers look wrong?

1. Today's numbers on Attentive's analytics dashboard can look empty or low, since its help pages say a day's data usually arrives early the next morning.

   In Attentive's own words: Data for the current day is typically not available until approximately 5 to 6 am ET the following day. Understand your messaging performance with the Analytics Dashboard, read 2026-11-12.

2. Two Attentive reports for the same dates can split their days at different hours, since its help pages say some reports use UTC rather than your company's time zone.

   In Attentive's own words: Some reports, however, such as the Billable Spend report, are shown in UTC. Generate a report, read 2026-11-12.

3. Clicks and revenue in Attentive can differ from the same figures in Google Analytics, and its help pages say that is common.

   In Attentive's own words: It’s common for click and revenue statistics to differ from those in Google Analytics (GA). FAQs: Attentive's attribution model, read 2026-11-12.

How do I check Attentive's numbers myself?

1. Each number on Attentive's analytics dashboard comes with a note on how it is worked out, which helps when a figure looks off.

   In Attentive's own words: Hover over each data tile to read a description of the metric, including how it was calculated and what it represents. Understand your messaging performance with the Analytics Dashboard, read 2026-11-12.

2. Attentive's message report lists counts for each day and message type, so you can find the day a total changed.

   In Attentive's own words: Day-by-day details for each type are shown in additional tabs in the report. Message Details report, read 2026-11-12.

How does Attentive work with Feder?

Connect Attentive to Feder and it joins your Reach apps. Feder only reads. It never changes anything in Attentive.

When you connect Attentive, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.

Other apps that feed Reach

• Google Search Consoleclicks and impressions in Google Search
• YouTubechannel views
• Mailchimpcampaign emails sent
• ActiveCampaignactive contacts
• Brevocampaign emails sent
• Intercomcontacts

Questions owners ask about Attentive

• Why did my Attentive email opens jump?The Mail app on Apple devices can load email images ahead of time, and Attentive then counts those emails as opened even when the person did not open them.
• Why did my Attentive message sends drop?With Smart Sending on, a campaign message skips anyone who already got a message from you within the set period, so it can reach fewer people than are in the audience.
• Why doesn't my Attentive subscriber total add up?Suppressing or unsuppressing subscribers also changes the email subscriber total, so the total can move by more than new subscribes minus unsubscribes.

See every connection.

Where do these answers come from?

Everything this page says about Attentive comes from Attentive's own pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.