Why did my Attentive message sends drop?
The Attentive help pages give 3 common reasons. The first to rule out: With Smart Sending on, a campaign message skips anyone who already got a message from you within the set period, so it can reach fewer people than are in the audience.
Is it broken, or just quiet?
A number can fall because fewer people came, or because something stopped counting them. Below are the causes the Attentive help pages give, and how to check each one yourself.
What causes it?
With Smart Sending on, a campaign message skips anyone who already got a message from you within the set period, so it can reach fewer people than are in the audience.
In the Attentive help:
When enabled for a campaign message, Smart Sending skips message sends to any subscriber who received at least one message from you in the Smart Sending period.
Select and target audiences for campaigns, read 2026-11-12.Journey messages set to respect quiet hours wait in a queue and go out when quiet hours end, so they can land on a later day than the moment they were triggered.
In the Attentive help:
These messages are queued and sent when Quiet Hours end.
Quiet hours, read 2026-11-12.In a campaign with more than one message, a later message can be aimed only at subscribers who did not click the earlier one, so it reaches fewer people.
In the Attentive help:
Use to send follow-up messages to subscribers who didn’t click on any of the links
Select and target audiences for campaigns, read 2026-11-12.
How do I check it myself?
Look at the count of messages skipped by Smart Sending to see how much of the drop it explains.
In the Attentive help:
The number of times a message wasn’t sent due to your Smart Sending rules.
Reporting metrics glossary, read 2026-11-12.Check which journey messages are set to respect quiet hours, since those wait in a queue until quiet hours end.
In the Attentive help:
You can choose whether individual journey messages respect your Quiet Hours settings.
Quiet hours, read 2026-11-12.Look at the excluded segments listed for each campaign message, which name any groups left out of the audience.
In the Attentive help:
Names of segments excluded from campaign message.
Reporting metrics glossary, read 2026-11-12.
How does Attentive work with Feder?
- Connect Attentive to Feder and it joins your Reach apps.
- When you connect Attentive, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.
See whether you can trust the numbers in Attentive, one of your Reach apps. Feder only reads. It never changes anything in Attentive.
What else goes wrong with these numbers?
- Why did my Attentive email opens jump?Attentive
- Why doesn't my Attentive subscriber total add up?Attentive
- Why did Google Analytics stop collecting data?Google Analytics
- Why aren't my key events showing in Google Analytics?Google Analytics
- Why does Google Analytics show (not set)?Google Analytics
See every question.
Where do these answers come from?
Every cause and check on this page comes from the Attentive help pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.