Can you trust the numbers in Cyberimpact?
Cyberimpact is a Canadian email marketing platform for sending emails, built for organizations that care about compliance. Its own help pages give 4 reasons its numbers can look different from what you expect. The first to rule out: Your open rate can look better than it is, because, as Cyberimpact's help pages say, some email software opens messages on its own.
Is it broken, or just counted differently?
A number can look wrong because the business changed, or because of how Cyberimpact counts it. Below is what Cyberimpact keeps, where its help pages say the numbers can differ, and how to check them yourself.
What does Cyberimpact keep track of?
Cyberimpact keeps account wide figures on your email sending and your contact list over time.
In Cyberimpact's own words:
The Global Statistics page gives you an overview of your account’s performance.
Global statistics, read 2026-11-12.Cyberimpact keeps a click rate for each mailing, worked out against the emails that were delivered rather than all emails sent.
In Cyberimpact's own words:
This is the number of emails with at least one click divided by the number of emails delivered x 100.
Mailing statistics, read 2026-11-12.
What can make Cyberimpact's numbers look wrong?
Your open rate can look better than it is, because, as Cyberimpact's help pages say, some email software opens messages on its own.
In Cyberimpact's own words:
The opening rate statistic is therefore generally a little higher than the actual number of opened messages
Mailing statistics, read 2026-11-12.Click counts can rise without real readers behind them, since bots can click the links in an email on their own, as Cyberimpact's help pages explain.
In Cyberimpact's own words:
While these actions do not result in genuine engagement, they can significantly impact your sending statistics.
Why is there unusual activity on my links?, read 2026-11-12.For an anonymized mailing, Cyberimpact still gives totals but cannot show which contacts opened or clicked, as its help pages say, so a per contact count will not match the total.
In Cyberimpact's own words:
In mailings with anonymized statistics, opens and clicks are still counted, but are not associated with the recipient.
About anonymized mailing statistics, read 2026-11-12.Daily figures can land on a different day than you expect if the account time zone is not your own, as Cyberimpact's help pages note.
In Cyberimpact's own words:
Displayed periods follow the time zone configured in your account.
Global statistics, read 2026-11-12.
How do I check Cyberimpact's numbers myself?
An owner can download chosen Cyberimpact mailing figures as a spreadsheet and check them line by line.
In Cyberimpact's own words:
Additionally, you can export the statistics of your choice by selecting the corresponding checkboxes
Mailing statistics, read 2026-11-12.When an open rate looks too good, comparing it with the click rate in Cyberimpact gives a steadier read on real engagement.
In Cyberimpact's own words:
This is why the click-through rate is a more reliable measure.
Mailing statistics, read 2026-11-12.
How does Cyberimpact work with Feder?
Connect Cyberimpact to Feder and it joins your Reach apps. Feder only reads. It never changes anything in Cyberimpact.
When you connect Cyberimpact, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.
Other apps that feed Reach
- Google Search Consoleclicks and impressions in Google Search
- YouTubechannel views
- Mailchimpcampaign emails sent
- ActiveCampaignactive contacts
- Brevocampaign emails sent
- Intercomcontacts
Questions owners ask about Cyberimpact
- Why did my Cyberimpact contact count drop?Deleting contacts while working in one group removes them from every other group they were in too.
- Why did my email delivery rate drop in Cyberimpact?Addresses that no longer exist or were never valid can bounce, as Cyberimpact explains, so a list with more of them delivers fewer emails.
- Why don't my Cyberimpact spam complaint numbers add up?The spam figure can be lower than the real number of emails marked as spam.
Where do these answers come from?
Everything this page says about Cyberimpact comes from Cyberimpact's own pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.
Know the day a number breaks, not the month after.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.