Can you trust the numbers in Wiza?

Wiza is a sales prospecting and engagement platform that finds work emails and phone numbers for contacts, checking the contact data at the moment it is requested. Its own help pages give 4 reasons its numbers can look different from what you expect. The first to rule out: A list can hold more contacts than will really receive email, because, as Wiza's help pages say, risky addresses are ones it could not verify.

What does Wiza keep track of?

  • Wiza keeps a running count of the new contacts it has found for an account, broken down over time.

    In Wiza's own words: The Contacts Created section shows the total number of contacts generated over time. Everything You Need to Know About Wiza Usage Analytics, read 2026-11-12.

  • Wiza keeps a status on each contact's email, so an owner can tell checked addresses from the rest.

    In Wiza's own words: Valid emails are leads whose emails have been verified and are ready for outreach. What does valid and risky mean?, read 2026-11-12.

What can make Wiza's numbers look wrong?

  1. A list can hold more contacts than will really receive email, because, as Wiza's help pages say, risky addresses are ones it could not verify.

    In Wiza's own words: A risky email address is an address that Wiza couldn’t verify for deliverability. What does valid and risky mean?, read 2026-11-12.

  2. A second export of a list can come back empty even though the contacts exist, since Wiza's help pages explain that by default it skips leads already exported.

    In Wiza's own words: If you attempt to export the same list twice, the export will return 0 results. My list returned 0 results, read 2026-11-12.

  3. Found emails for some companies can turn out wrong, because, as Wiza's help pages say, companies with several email domains can trip up its search.

    In Wiza's own words: If the company has set up multiple domains for security, the resulting emails will sometimes be invalid. My list returned 0 results, read 2026-11-12.

  4. An older Wiza list can count people at jobs or addresses they have left, as Wiza's help pages note that contact data ages.

    In Wiza's own words: Over time, contact data inevitably gets outdated. How do I refresh my list?, read 2026-11-12.

How do I check Wiza's numbers myself?

  1. Refreshing an old list and reading its refresh history shows an owner which contact details have changed since the list was made.

    In Wiza's own words: After a refresh finishes, open the list actions menu and select Refresh history to review what changed. How do I refresh my list?, read 2026-11-12.

  2. An owner can download Wiza's usage report and compare its contact counts with the lists the team has built.

    In Wiza's own words: To download a report, switch to table view as shown in the screenshot below. Everything You Need to Know About Wiza Usage Analytics, read 2026-11-12.

How does Wiza work with Feder?

Connect Wiza to Feder and it joins your Interest apps. Feder only reads. It never changes anything in Wiza.

When you connect Wiza, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.

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Questions owners ask about Wiza

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Where do these answers come from?

Everything this page says about Wiza comes from Wiza's own pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.

Know the day a number breaks, not the month after.

Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.