Can you trust the numbers in WordPress.com?

What does WordPress.com keep track of?

• WordPress.com keeps a Traffic tab with the activity of people who visit your site, as its help pages describe.

  In WordPress.com's own words: The Traffic tab shares data about the activity and behavior of your site's visitors. View your WordPress site's traffic, read 2026-11-12.

• Visit counts come from a small tracker that loads in each visitor's browser, as WordPress.com's help pages say.

  In WordPress.com's own words: Stats are tracked by a pixel that loads in the visitor's browser and records site traffic. View your WordPress site's traffic, read 2026-11-12.

What can make WordPress.com's numbers look wrong?

1. A fresh visit may not show in your visitor count for a while, as WordPress.com's help pages say, so a number checked soon after can look too low.

   In WordPress.com's own words: However, it can take up to two hours for new visitors to show up in your stats. View your WordPress site's traffic, read 2026-11-12.

2. Totals can differ from Google Analytics for the same site, because as WordPress.com's help pages explain, the two treat your own logged-in visits differently.

   In WordPress.com's own words: WordPress.com stats do not count views from logged-in site users by default, while Google Analytics usually does. Troubleshoot your WordPress.com website stats, read 2026-11-12.

3. Some real visitors never appear in the count, because as WordPress.com's help pages say, visitors whose browsers block the tracker are missed.

   In WordPress.com's own words: Visits from browsers that block the stats pixel (for example, through an ad blocker) won't be picked up. Troubleshoot your WordPress.com website stats, read 2026-11-12.

How do I check WordPress.com's numbers myself?

1. An owner can download the stats as a spreadsheet file and look at the figures outside the dashboard.

   In WordPress.com's own words: Most traffic stats can be downloaded as a comma-separated values (CSV) file. View your WordPress site's traffic, read 2026-11-12.

2. WordPress.com's own advice is to judge stats by how they move over weeks, not by any single day's figure.

   In WordPress.com's own words: Compare trends over time rather than exact daily numbers. View your WordPress site's traffic, read 2026-11-12.

How does WordPress.com work with Feder?

Connect WordPress.com to Feder and it joins your Visits apps. Feder only reads. It never changes anything in WordPress.com.

When you connect WordPress.com, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.

Other apps that feed Visits

• Google Adsad clicks
• Google Analyticspage views and sessions
• Everflowunique clicks
• Pendopage views

Questions owners ask about WordPress.com

• Why don't my WordPress.com stats match Google Analytics?WordPress.com stats and Google Analytics count traffic in their own ways, so their totals always differ and neither is wrong.
• Why did my WordPress.com views jump when visitors didn't?A view is counted every time a page loads or reloads, so the same visitor reloading pages adds views without adding visitors.
• Why did my WordPress.com visitors drop?Stats are measured by sampling, so a page with only a little traffic can show zero visits on a quiet day.

See every connection.

Where do these answers come from?

Everything this page says about WordPress.com comes from WordPress.com's own pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.