Why don't my WordPress.com stats match Google Analytics?
The WordPress.com help pages give 4 common reasons. The first to rule out: WordPress.com stats and Google Analytics count traffic in their own ways, so their totals always differ and neither is wrong.
What causes it?
WordPress.com stats and Google Analytics count traffic in their own ways, so their totals always differ and neither is wrong.
In the WordPress.com help:
WordPress.com stats and Google Analytics will always show different totals, and neither is wrong.
Troubleshoot your WordPress.com website stats | WordPress.com Support, read 2026-11-12.Each tool's time zone and its filtering of spam referrers can also move the totals apart.
In the WordPress.com help:
Time zones, ad blockers, and spam-referrer filtering also shift the numbers.
Troubleshoot your WordPress.com website stats | WordPress.com Support, read 2026-11-12.If your plan lets you connect Google Analytics, it only has statistics from the day you connected the site, so earlier dates can only be compared in WordPress.com stats.
In the WordPress.com help:
Google Analytics will not show statistics from before you connected your site
Connect Google Analytics to Your WordPress.com Site | WordPress.com Support, read 2026-11-12.WordPress.com counts a visitor once, the first time it recognizes their browser in the selected time frame, so its visitor total is a count of browsers in that time frame.
In the WordPress.com help:
Their visit is counted the first time we recognize their browser in a selected time frame.
View your WordPress site's traffic | WordPress.com Support, read 2026-11-12.
How do I check it myself?
If your plan lets you connect Google Analytics, check that the domain set there matches your primary site address.
In the WordPress.com help:
It matches your primary site address.
Connect Google Analytics to Your WordPress.com Site | WordPress.com Support, read 2026-11-12.Widen the WordPress.com stats range to the last week or month to confirm stats are recording before you compare totals.
In the WordPress.com help:
A range with no traffic shows zero, so set it to “Last 7 days” or “Last 30 days” to confirm data is recording.
Troubleshoot your WordPress.com website stats | WordPress.com Support, read 2026-11-12.
How does WordPress.com work with Feder?
- Connect WordPress.com to Feder and it joins your Visits apps.
- When you connect WordPress.com, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.
See whether you can trust the numbers in WordPress.com, one of your Visits apps. Feder only reads. It never changes anything in WordPress.com.
What else goes wrong with these numbers?
- Why did my WordPress.com views jump when visitors didn't?WordPress.com
- Why did my WordPress.com visitors drop?WordPress.com
- Why did Google Analytics stop collecting data?Google Analytics
- Why aren't my key events showing in Google Analytics?Google Analytics
- Why does Google Analytics show (not set)?Google Analytics
See every question.
Where do these answers come from?
Every cause and check on this page comes from the WordPress.com help pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.