Why did my WordPress.com visitors drop?
The WordPress.com help pages give 4 common reasons. The first to rule out: Stats are measured by sampling, so a page with only a little traffic can show zero visits on a quiet day.
What causes it?
Stats are measured by sampling, so a page with only a little traffic can show zero visits on a quiet day.
In the WordPress.com help:
Stats are measured on a sampling basis, so a page with very little traffic can show zero.
Troubleshoot your WordPress.com website stats, read 2026-11-12.Some bot visits can be counted before the stats filters learn to spot them, so a short spike can be followed by a fall back to your usual level.
In the WordPress.com help:
Bots are constantly evolving, so some bot traffic may appear in your stats before our filters are updated to detect it.
View your WordPress site's traffic, read 2026-11-12.A post that is a draft, scheduled or private records no public views, so making a popular post private can lower your visits.
In the WordPress.com help:
Draft, scheduled, and private posts record no public views.
Troubleshoot your WordPress.com website stats, read 2026-11-12.A person who visits on several days counts once in a week's unique visitors, so a weekly figure can be lower than the daily figures added up.
In the WordPress.com help:
Unique weekly visitors may be lower than the total of daily visitors for the same week.
View your WordPress site's traffic, read 2026-11-12.
How do I check it myself?
Visit your own site in a private browser window while logged out, then see whether that visit shows up in your stats.
In the WordPress.com help:
Visit your own published site in a private or incognito browser window.
Troubleshoot your WordPress.com website stats, read 2026-11-12.Check that your site is still set to be visible to search engines, since a hidden site can lose search visits.
In the WordPress.com help:
It’s also worth confirming your site is still visible to search engines in your site visibility settings.
Troubleshoot your WordPress.com website stats, read 2026-11-12.
How does WordPress.com work with Feder?
- Connect WordPress.com to Feder and it joins your Visits apps.
- When you connect WordPress.com, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.
See whether you can trust the numbers in WordPress.com, one of your Visits apps. Feder only reads. It never changes anything in WordPress.com.
What else goes wrong with these numbers?
- Why don't my WordPress.com stats match Google Analytics?WordPress.com
- Why did my WordPress.com views jump when visitors didn't?WordPress.com
- Why did Google Analytics stop collecting data?Google Analytics
- Why aren't my key events showing in Google Analytics?Google Analytics
- Why does Google Analytics show (not set)?Google Analytics
See every question.
Where do these answers come from?
Every cause and check on this page comes from the WordPress.com help pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.