Reach app terms, defined
The words ActiveCampaign, Apollo, beehiiv, Brevo and Constant Contact and 15 more apps use in the reports you check, for the numbers Feder files under Reach. Each is defined once in plain words and links to the question page it comes from.
What does each word mean?
24 words from 20 apps, A to Z.
A
- Average position
- Where your link sat in Google’s results, averaged over every time it was shown.
- Your link sits in a different spot each time, so the number blends many searches together.
- From Search ConsoleWhy did my Search Console impressions go up but my clicks didn't?
B
- Bounced
- Constant Contact's label for contacts whose emails bounced.
- They stay active until they are removed.
- From Constant ContactWhy did my Constant Contact active contact count change?
C
- Click
- In Search Console, a click only counts when it takes someone to your site.
- Clicks that keep people inside Google do not count.
- From Search ConsoleWhy did my Search Console impressions go up but my clicks didn't?
- Click-through rate
- Clicks divided by impressions.
- When impressions rise and clicks stay flat, it falls.
- From Search ConsoleWhy did my Search Console impressions go up but my clicks didn't?
D
- Daily limit
- A limit each Instantly email account has on its sending in a day, counted across all campaigns.
- From InstantlyWhy did my Instantly campaign stop sending emails?
- Deferral
- A temporary rejection of a SendGrid message by the receiving server.
- From Twilio SendGridWhy did my SendGrid delivered emails drop?
F
- Finished
- A mark an Apollo sequence can put on a contact when they reply.
- From ApolloWhy are fewer of my Apollo sequence emails being delivered?
G
- Global limit
- A lemlist sending limit that covers every campaign sent from one address.
- From lemlistWhy did my lemlist emails sent drop?
H
- Hard Bounce History
- One reason Mailjet gives for blocking an email: the address had a hard bounce before.
- From MailjetWhy did my Mailjet emails sent drop?
I
- Impression
- One time your link appeared on a page of Google results that someone opened, even if they never scrolled down far enough to see it.
- From Search ConsoleWhy did my Search Console impressions go up but my clicks didn't?
- Impressions click-through rate
- A YouTube metric for how often viewers watched after seeing a thumbnail.
- From YouTubeWhy did my YouTube views drop?
- Inactive
- The status beehiiv gives subscribers you unsubscribe without deleting.
- From beehiivWhy did my beehiiv subscriber count drop?
L
- Lead
- What an Intercom visitor becomes when they start a conversation or reply to an outbound message.
- From IntercomWhy is my Intercom contact count higher than it should be?
O
- Open rate
- How many people opened an email, counted by a tiny hidden image.
- Apple Mail loads that image even when nobody reads the email, so open rates can run high.
- From Email appsWhy did my Mailchimp open rate jump?
- Opt-Out
- A Keap email status meaning the person unsubscribed from all email marketing.
- From KeapWhy did my Keap emails sent drop?
P
- Pruning
- A Discord action that removes server members who have not logged into Discord for a set amount of time.
- From DiscordWhy did my Discord server member count drop?
R
- Rejection Denylist
- The list of addresses Mailchimp Transactional leaves out of your sends.
- From Mailchimp Transactional (Mandrill)Why did my Mailchimp Transactional (Mandrill) emails sent drop?
S
- Sending quota exceeded
- A Smartlead error that appears when an email account hits its provider's sending limit.
- From Smartlead.aiWhy is my Smartlead campaign sending fewer emails?
- Suspended
- A Brevo campaign status meaning the campaign's sending has been cancelled.
- From BrevoWhy did my Brevo email campaigns stop sending?
T
- Temporary failure
- A Mailgun event meaning it could not deliver the email yet and will retry.
- From MailgunWhy did my Mailgun delivered emails drop?
- Test mode
- A Lob mode that renders a proof of a mail piece but does not print or mail it.
- From LobWhy haven't my Lob postcards been sent yet?
U
- Unconfirmed
- An ActiveCampaign contact status for someone who submitted a double opt-in form but has not clicked the confirmation link yet.
- From ActiveCampaignWhy did my ActiveCampaign active contacts drop?
- Unconfirmed
- A Listmonk subscription status for a subscriber added to a list without explicit confirmation.
- From ListmonkWhy doesn't my Listmonk subscriber count match my lists?
- Unconfirmed
- The MailerLite status subscribers keep until they confirm their email address.
- From MailerLiteWhy did my MailerLite subscriber count drop?
Where do these definitions come from?
Feder's own words restate what its pages already say, so the pages, the app and this list never disagree. The words from your apps restate the plain wording on the question page each one links to, which quotes the app's own help. Last reviewed 2026-11-12. When a page changes its words, the definition changes with it.
Read the full glossary, the Reach connection guide, the guide to business data monitoring, or the questions owners ask when a number breaks.