Why did my Keap emails sent drop?
The Keap help pages give 4 common reasons. The first to rule out: Keap leaves out addresses that are duplicates, invalid, unsubscribed or bounced, so a send can reach fewer people than the list holds.
Is it broken, or just quiet?
A number can fall because fewer people came, or because something stopped counting them. Below are the causes the Keap help pages give, and how to check each one yourself.
What causes it?
Keap leaves out addresses that are duplicates, invalid, unsubscribed or bounced, so a send can reach fewer people than the list holds.
In the Keap help:
The system will skip emails that are duplicates, invalid, opted-out, or bounced.
Glossary, read 2026-11-12.Each person who unsubscribes stops getting your marketing emails, so sends shrink as opt-outs grow.
In the Keap help:
The Opt-Out status indicates a person has unsubscribed from all of your email marketing.
Glossary, read 2026-11-12.Addresses that no longer work, or bounce again and again, stop getting email, so an older list can send fewer emails over time.
In the Keap help:
This status typically means that the email no longer exists or it soft bounced too many times.
Glossary, read 2026-11-12.When someone on your team opts a contact out by hand, that contact stops getting your automated and broadcast emails too.
In the Keap help:
This contact will no longer receive marketing emails from your automations and broadcasts.
Email engagement report - manage status,, read 2026-11-12.
How do I check it myself?
When two Keap counts disagree, check whether one counts batches and the other counts single emails before you call it a drop.
In the Keap help:
This discrepancy is because the report displays the number of email batches sent, which regularly include more than one email, as seen in the screenshot below.
Analytics, read 2026-11-12.Wait until the next day before you compare today's numbers, since Keap's dashboards catch up each morning.
In the Keap help:
Because your dashboards are updated each morning the current day's activity, such as new contacts added to your application or payments received, will not be reflected in Analytics immediately.
Analytics, read 2026-11-12.Look up your contacts by email status to see how many have bounced or opted out since your sends were higher.
In the Keap help:
The email status search report will display a list of contacts based on their email status (i.e. bounce, opt-in, opt-out, etc.).
Email engagement report - manage status,, read 2026-11-12.
How would I know the day it starts?
- Feder reads your emails sent from Keap each day and compares each day with your own history.
- It tells you when emails sent go quiet or move outside their usual range.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.
See what Feder reads from Keap, which feeds Reach. Feder only reads. It never changes anything in Keap.
What else goes wrong with these numbers?
- Why did my Keap automation stop sending emails?Keap
- Why did my Keap emails sent suddenly jump?Keap
- Why did Google Analytics stop collecting data?Google Analytics
- Why aren't my key events showing in Google Analytics?Google Analytics
- Why does Google Analytics show (not set)?Google Analytics
See every question.
Where do these answers come from?
Every cause and check on this page comes from the Keap help pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.