Why did Adyntel suddenly find more Google ads for a company?
The Adyntel help pages give 3 common reasons. The first to rule out: A Google ad search with no media type counts text, image and video ads together, so a count can rise when an earlier search was narrower.
Is it broken, or just quiet?
A number can fall because fewer people came, or because something stopped counting them. Below are the causes the Adyntel help pages give, and how to check each one yourself.
What causes it?
A Google ad search with no media type counts text, image and video ads together, so a count can rise when an earlier search was narrower.
In the Adyntel help:
The default is all.
Google, read 2026-11-12.A misspelled or unsupported media type can quietly widen a search to every ad format instead of failing, as Adyntel's developer docs explain.
In the Adyntel help:
Anything we do not recognise is treated as all rather than rejected
Google, read 2026-11-12.The country filter covers one call at a time, so later pages fetched without the country code again can count ads from other countries.
In the Adyntel help:
When you paginate a country-filtered request, send the same country_code again alongside every continuation_token
Google, read 2026-11-12.
How do I check it myself?
Look up the same bare domain each time, without the web prefix, so two counts describe the same company.
In the Adyntel help:
Company domain has to be passed in the 'company.com' format
Google, read 2026-11-12.Compare one country at a time, since each Google search covers a single country or the whole world.
In the Adyntel help:
One country per call; a list is not accepted on this endpoint.
Google, read 2026-11-12.
How does Adyntel work with Feder?
- Connect Adyntel to Feder and it joins your Reach apps.
- When you connect Adyntel, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.
See whether you can trust the numbers in Adyntel, one of your Reach apps. Feder only reads. It never changes anything in Adyntel.
What else goes wrong with these numbers?
- Why did Adyntel find fewer ads for a company than before?Adyntel
- Why does my Adyntel Meta ad count change when I search more than one country?Adyntel
- Why did Google Analytics stop collecting data?Google Analytics
- Why aren't my key events showing in Google Analytics?Google Analytics
- Why does Google Analytics show (not set)?Google Analytics
See every question.
Where do these answers come from?
Every cause and check on this page comes from the Adyntel help pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.