Can you trust the numbers in Adyntel?

Adyntel is an API that gives ad intelligence, showing which companies are running paid ads and on which platforms. Its own help pages give 4 reasons its numbers can look different from what you expect. The first to rule out: A Meta ad count from Adyntel can leave out ads that have stopped running, because, as its developer docs explain, it returns only active ads by default.

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Is it broken, or just counted differently?

A number can look wrong because the business changed, or because of how Adyntel counts it. Below is what Adyntel keeps, where its help pages say the numbers can differ, and how to check them yourself.

What does Adyntel keep track of?

Adyntel returns the Facebook and Instagram ads it finds for a company you name.
In Adyntel's own words: The Facebook & Instagram endpoint allows you find all Facebook and Instagram ads for a given company. Meta, read 2026-11-12.
Adyntel returns the Google ads it finds for a company's web address.
In Adyntel's own words: The Google endpoint allows you find all Google ads for a given company. Google, read 2026-11-12.

What can make Adyntel's numbers look wrong?

A Meta ad count from Adyntel can leave out ads that have stopped running, because, as its developer docs explain, it returns only active ads by default.
In Adyntel's own words: If this is not added the endpoint returns, by default, just active ads. Meta, read 2026-11-12.
A LinkedIn search that ends today can show zero ads even when there are some, as Adyntel's developer docs explain, so the end date should be yesterday.
In Adyntel's own words: Do not use today's date as the enddate as Linkedin would return 0 ads, always use yesterday's date. LinkedIn, read 2026-11-12.
Impression figures for LinkedIn ads can be empty for ads shown outside the EU, as Adyntel's developer docs explain.
In Adyntel's own words: LinkedIn only publishes this for ads served in the EU. LinkedIn, read 2026-11-12.
An empty Meta result from Adyntel does not always mean the company runs no ads, since its developer docs list several cases that come back with no message.
In Adyntel's own words: There are multiple situations in which the response code will be 204 with no message. Meta, read 2026-11-12.

How do I check Adyntel's numbers myself?

Filtering a Google ad search to one country shows whether a count covers that market or the whole world.
In Adyntel's own words: Filter results to the ads shown in one country. Google, read 2026-11-12.
Setting a date range on a LinkedIn ad search lets you compare counts for the same stretch of time.
In Adyntel's own words: Filters returned ads by the date they ran in LinkedIn's Ad Library. LinkedIn, read 2026-11-12.
Paging through results until the token comes back empty tells you that every page of Google ads has been read before you count them.
In Adyntel's own words: The last page comes back with a null token. Google, read 2026-11-12.

How does Adyntel work with Feder?

Connect Adyntel to Feder and it joins your Reach apps. Feder only reads. It never changes anything in Adyntel.

When you connect Adyntel, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.

Other apps that feed Reach

Google Search Consoleclicks and impressions in Google Search
YouTubechannel views
Mailchimpcampaign emails sent
ActiveCampaignactive contacts
Brevocampaign emails sent
Intercomcontacts

Questions owners ask about Adyntel

Why did Adyntel find fewer ads for a company than before?A Meta search can come back empty when the company's website does not link to its Facebook page, because, as Adyntel's developer docs explain, that link is how the lookup finds the page.
Why did Adyntel suddenly find more Google ads for a company?A Google ad search with no media type counts text, image and video ads together, so a count can rise when an earlier search was narrower.
Why does my Adyntel Meta ad count change when I search more than one country?Each country in a multi-country Meta search runs as its own job, so adding countries can add their ads on top of each other.

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Where do these answers come from?

Everything this page says about Adyntel comes from Adyntel's own pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.

Know the day a number breaks, not the month after.

Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.

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