Why did Adyntel find fewer ads for a company than before?
The Adyntel help pages give 3 common reasons. The first to rule out: A Meta search can come back empty when the company's website does not link to its Facebook page, because, as Adyntel's developer docs explain, that link is how the lookup finds the page.
Is it broken, or just quiet?
A number can fall because fewer people came, or because something stopped counting them. Below are the causes the Adyntel help pages give, and how to check each one yourself.
What causes it?
A Meta search can come back empty when the company's website does not link to its Facebook page, because, as Adyntel's developer docs explain, that link is how the lookup finds the page.
In the Adyntel help:
we scrape the domain provided but there is no Facebook URL on it so there is no way to move to the next step
Meta, read 2026-11-12.A company's Meta ads can be left out when its Facebook page is not public, as Adyntel's developer docs explain.
In the Adyntel help:
we scraped the Facebook URL but the page is not publicly available so it cannot be scraped
Meta, read 2026-11-12.A LinkedIn search over a range longer than 364 days can show zero ads, as Adyntel's developer docs explain, so a long range can look like a drop to nothing.
In the Adyntel help:
Also the difference between startdate and enddate can't be more than 364 days as Linkedin would return 0 ads again.
LinkedIn, read 2026-11-12.
How do I check it myself?
Run the same Meta search for all ads, not only active ones, to see whether the drop is ads that stopped running.
In the Adyntel help:
This filters the search in the ad library by active, inactive or all ads.
Meta, read 2026-11-12.Look at the country the Google response reports, so you compare a worldwide count with a worldwide count and one country with the same country.
In the Adyntel help:
The response echoes the country back in country_code, and returns anywhere when no filter was applied.
Google, read 2026-11-12.Check whether the Meta result is marked complete before counting, since more ads can be waiting on later pages.
In the Adyntel help:
Indicates if the result set is complete or if more data is available.
Meta, read 2026-11-12.
How does Adyntel work with Feder?
- Connect Adyntel to Feder and it joins your Reach apps.
- When you connect Adyntel, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.
See whether you can trust the numbers in Adyntel, one of your Reach apps. Feder only reads. It never changes anything in Adyntel.
What else goes wrong with these numbers?
- Why did Adyntel suddenly find more Google ads for a company?Adyntel
- Why does my Adyntel Meta ad count change when I search more than one country?Adyntel
- Why did Google Analytics stop collecting data?Google Analytics
- Why aren't my key events showing in Google Analytics?Google Analytics
- Why does Google Analytics show (not set)?Google Analytics
See every question.
Where do these answers come from?
Every cause and check on this page comes from the Adyntel help pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.