Why don't my won deals in Close match my reports?
The Close help pages give 4 common reasons. The first to rule out: Close can hold several pipelines, each with its own statuses, so a report on one pipeline shows only part of your won deals.
Is it broken, or just quiet?
A number can fall because fewer people came, or because something stopped counting them. Below are the causes the Close help pages give, and how to check each one yourself.
What causes it?
Close can hold several pipelines, each with its own statuses, so a report on one pipeline shows only part of your won deals.
In the Close help:
Close plans support multiple Opportunity Pipelines, which are separate, named groups of statuses for distinct motions.
Designing your sales pipeline, read 2026-11-12.Every status has a type, and only statuses of the won type count as won, so a custom status that is not set as won is not counted as a win.
In the Close help:
Each Opportunity Status belongs to a Pipeline and has one of three types: Active, Won, or Lost.
Designing your sales pipeline, read 2026-11-12.The funnel report can count one deal in several stages, so its stage totals are not a count of won deals.
In the Close help:
each opportunity appears in many stages, therefore it can be counted multiple times in the funnel report.
Opportunity Funnels Report, read 2026-11-12.A deal that jumps straight to won is not counted in the stages it skipped, so stage counts can look lower than the deals you closed.
In the Close help:
Opportunities that skip Stages are not included in the counts for those skipped Stages.
Opportunity Funnels Report, read 2026-11-12.
How do I check it myself?
Check whether a report shows deals that were active during the period or only deals created in it, since the two give different totals.
In the Close help:
You can view Opportunities that were active during that time period
Opportunity Funnels Report, read 2026-11-12.Check the type of each status in your pipelines. Won statuses count in reports and lost ones do not.
In the Close help:
Active statuses count toward your active pipeline; Won counts as revenue in reports; Lost is excluded from expected revenue.
Designing your sales pipeline, read 2026-11-12.
How would I know the day it starts?
- Feder reads your deals won from Close each day and compares each day with your own history.
- It tells you when won deals go quiet or move outside their usual range.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.
Close feeds Wins. Feder only reads. It never changes anything in Close.
What else goes wrong with these numbers?
- Why did my won deals drop in Close?Close
- Why did my won deals suddenly jump in Close?Close
- Why did Google Analytics stop collecting data?Google Analytics
- Why aren't my key events showing in Google Analytics?Google Analytics
- Why does Google Analytics show (not set)?Google Analytics
See every question.
Where do these answers come from?
Every cause and check on this page comes from the Close help pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.