Why did my won deals drop in Close?
The Close help pages give 4 common reasons. The first to rule out: Close counts a deal as won when its opportunity is given a won status. A deal your team closed but left on an active status is not counted as won.
Is it broken, or just quiet?
A number can fall because fewer people came, or because something stopped counting them. Below are the causes the Close help pages give, and how to check each one yourself.
What causes it?
Close counts a deal as won when its opportunity is given a won status. A deal your team closed but left on an active status is not counted as won.
In the Close help:
Marking Opportunities with a ‘Won’ status will add the value as revenue in Reporting.
Opportunity Pipelines & Statuses, read 2026-11-12.Each win is placed on the opportunity's won date. If that date is set to another day, the win lands in a different period.
In the Close help:
If your opportunity has been Won, this field will represent the Won/Closed date.
Opportunities, read 2026-11-12.When a status is removed, its opportunities move to the status picked in its place, which can change how many count as won.
In the Close help:
If there are Opportunities attached to the Status, you’ll be prompted to select a new Status to assign to them.
Opportunity Pipelines & Statuses, read 2026-11-12.A deleted opportunity is gone, so a won deal deleted during a cleanup no longer counts, even though its lead stays.
In the Close help:
Deleting an Opportunity removes only the Opportunity record.
Opportunities, read 2026-11-12.
How do I check it myself?
Look at won opportunities by the date they closed to see which day each win was counted on.
In the Close help:
For Won Opportunities, the Close date filter shows all Opportunities closed on the selected date.
Opportunity Pipeline View, read 2026-11-12.Check which date you are comparing. Deals created in a period and deals closed in a period are different counts.
In the Close help:
Filter Opportunities by when they were Created or by their Close date.
Opportunity Pipeline View, read 2026-11-12.
How would I know the day it starts?
- Feder reads your deals won from Close each day and compares each day with your own history.
- It tells you when won deals go quiet or move outside their usual range.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.
Close feeds Wins. Feder only reads. It never changes anything in Close.
What else goes wrong with these numbers?
- Why don't my won deals in Close match my reports?Close
- Why did my won deals suddenly jump in Close?Close
- Why did Google Analytics stop collecting data?Google Analytics
- Why aren't my key events showing in Google Analytics?Google Analytics
- Why does Google Analytics show (not set)?Google Analytics
See every question.
Where do these answers come from?
Every cause and check on this page comes from the Close help pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.