Why did my Copper won deals drop?
The Copper help pages give 4 common reasons. The first to rule out: A deal marked lost is one Copper treats as not completed, so it is not a win.
Is it broken, or just quiet?
A number can fall because fewer people came, or because something stopped counting them. Below are the causes the Copper help pages give, and how to check each one yourself.
What causes it?
A deal marked lost is one Copper treats as not completed, so it is not a win.
In the Copper help:
Lost indicates that the opportunity was not completed and did not move forward.
Working with Opportunities, read 2026-11-12.A deal put on hold can be marked abandoned, which Copper describes as a limbo state rather than a win.
In the Copper help:
Abandoned indicates that your opportunity is in a limbo state
Working with Opportunities, read 2026-11-12.In a pipeline set up without sales tracking, finished records are marked done rather than won.
In the Copper help:
Done, Won't Do, On Hold
Working with New Pipelines, read 2026-11-12.Copper lets you move deals between pipelines, so a deal can leave the pipeline you usually look at.
In the Copper help:
You can create multiple pipelines, move opportunities between pipelines
Working with New Pipelines, read 2026-11-12.
How do I check it myself?
Look at the status shown on recent deals. A deal your team closed but marked lost or abandoned by mistake is not a win.
In the Copper help:
you'll see a 'Lost,' 'Abandoned,' or 'Won' badge attached to it.
Step 4: Move an Opportunity Through your Pipeline, read 2026-11-12.Check the close dates on recently lost deals as well as won ones, so each one sits in the period it happened.
In the Copper help:
Select a loss reason, and change the close date to today to keep your reporting accurate.
Working with Opportunities, read 2026-11-12.
How would I know the day it starts?
- Feder reads your deals won from Copper each day and compares each day with your own history.
- It does not check how each deal was marked. It tells you when won deals go quiet or move outside their usual range.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.
See what Feder reads from Copper, which feeds Wins. Feder only reads. It never changes anything in Copper.
What else goes wrong with these numbers?
- Why doesn't my Copper won deals number match what we closed?Copper
- Why did my Copper won deals suddenly jump?Copper
- Why did Google Analytics stop collecting data?Google Analytics
- Why aren't my key events showing in Google Analytics?Google Analytics
- Why does Google Analytics show (not set)?Google Analytics
See every question.
Where do these answers come from?
Every cause and check on this page comes from the Copper help pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.