Why did my Keap automation stop sending emails?
The Keap help pages give 4 common reasons. The first to rule out: When a contact reaches a goal, such as filling in a web form, the steps before that goal stop for them, so emails still waiting there are not sent.
Is it broken, or just quiet?
A number can fall because fewer people came, or because something stopped counting them. Below are the causes the Keap help pages give, and how to check each one yourself.
What causes it?
When a contact reaches a goal, such as filling in a web form, the steps before that goal stop for them, so emails still waiting there are not sent.
In the Keap help:
When a goal (web form being submitted) has been complete, any automation prior to the goal stops
Glossary, read 2026-11-12.If an email is taken out of a published sequence, Keap will not send it to the contacts who were waiting for it.
In the Keap help:
Keap will not send that email to those people.
Republishing Advanced Automations FAQ, read 2026-11-12.A new email added partway through a sequence only reaches contacts who have not passed that point yet, so it can go to fewer people than expected.
In the Keap help:
Only contacts that have not reached this point of the sequence will receive the newly added email.
Republishing Advanced Automations FAQ, read 2026-11-12.Keap warns that changing a timer contacts are already waiting on can have effects you did not intend, so sending can shift after a timer change.
In the Keap help:
Editing automation timers in which contacts are queued up can cause unintended consequences
Republishing Advanced Automations FAQ, read 2026-11-12.
How do I check it myself?
If an email waits on a date field, check that your contacts have that date filled in, since a field timer schedules from the date on each contact's record.
In the Keap help:
Field Timers allow you to schedule a marketing piece based on a date or date/time field in the contact record.
Glossary, read 2026-11-12.Look at the number of contacts in the automation to see whether fewer people are going through it.
In the Keap help:
Select the desired campaign from the list to view the number of total contacts in the campaign
Automation details, read 2026-11-12.
How would I know the day it starts?
- Feder reads your emails sent from Keap each day and compares each day with your own history.
- It tells you when emails sent go quiet or move outside their usual range.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.
See what Feder reads from Keap, which feeds Reach. Feder only reads. It never changes anything in Keap.
What else goes wrong with these numbers?
- Why did my Keap emails sent drop?Keap
- Why did my Keap emails sent suddenly jump?Keap
- Why did Google Analytics stop collecting data?Google Analytics
- Why aren't my key events showing in Google Analytics?Google Analytics
- Why does Google Analytics show (not set)?Google Analytics
See every question.
Where do these answers come from?
Every cause and check on this page comes from the Keap help pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.