Why did my Keap emails sent suddenly jump?
The Keap help pages give 3 common reasons. The first to rule out: A broadcast goes to everyone on its list at the time you scheduled, so one large broadcast can raise that day's count.
Is it broken, or just quiet?
A number can fall because fewer people came, or because something stopped counting them. Below are the causes the Keap help pages give, and how to check each one yourself.
What causes it?
A broadcast goes to everyone on its list at the time you scheduled, so one large broadcast can raise that day's count.
In the Keap help:
A Broadcast Email is an email that is sent to a list of recipients at a scheduled time.
Glossary, read 2026-11-12.Automated sequences start when contacts reach a campaign goal, so many contacts reaching a goal can start many emails.
In the Keap help:
A Sequence is a scheduled series of communications and/or processes that are set in motion when a campaign goal is achieved.
Glossary, read 2026-11-12.Contacts enter a campaign through its entry points, so a new or changed entry point can bring more contacts into its emails.
In the Keap help:
An entry point is the goal or goals in a campaign that allow contacts to enter the campaign.
Glossary, read 2026-11-12.
How do I check it myself?
Look at what was sent on the day of the jump, broadcasts and automation emails, to find the source.
In the Keap help:
Analytics for emails sent, clicked or opened, are based on the email broadcast report
Analytics overview, read 2026-11-12.If two Keap numbers for the same day disagree, that alone is not a sign of a problem: Keap says its dashboard and reports count differently.
In the Keap help:
the numbers you see on your dashboard and on the report will not appear to be in sync.
Analytics overview, read 2026-11-12.
How would I know the day it starts?
- Feder reads your emails sent from Keap each day and compares each day with your own history.
- It tells you when emails sent go quiet or move outside their usual range.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.
See what Feder reads from Keap, which feeds Reach. Feder only reads. It never changes anything in Keap.
What else goes wrong with these numbers?
- Why did my Keap automation stop sending emails?Keap
- Why did my Keap emails sent drop?Keap
- Why did Google Analytics stop collecting data?Google Analytics
- Why aren't my key events showing in Google Analytics?Google Analytics
- Why does Google Analytics show (not set)?Google Analytics
See every question.
Where do these answers come from?
Every cause and check on this page comes from the Keap help pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.