Why aren't my Paddle trials turning into paid transactions?
The Paddle help pages give 3 common reasons. The first to rule out: On a paid trial the customer pays a lower trial price first, so revenue from new trials stays low until the full price starts.
Is it broken, or just quiet?
A number can fall because fewer people came, or because something stopped counting them. Below are the causes the Paddle help pages give, and how to check each one yourself.
What causes it?
On a paid trial the customer pays a lower trial price first, so revenue from new trials stays low until the full price starts.
In the Paddle help:
Customers pay a reduced amount for the trial period, then the full price when the trial ends.
Create a subscription in trial, read 2026-11-12.On a trial that starts without a card, the subscription is canceled if the customer does not add payment details before the trial ends, so no paid transaction follows.
In the Paddle help:
If customers don't enter payment details before the trial ends, Paddle automatically cancels the subscription.
Create a cardless trial, read 2026-11-12.If trials are extended, the first charge moves later, so paid transactions can arrive later than expected.
In the Paddle help:
Change the next billing date against a trialing subscription to extend or cut short the trial period.
Work with trials, read 2026-11-12.
How do I check it myself?
Count from each trial's end date when you look for first payments, since that is when the base price is charged to the card on file.
In the Paddle help:
When the trial period ends, Paddle charges the base price to the payment method on file
Create a subscription in trial, read 2026-11-12.A trial can be ended early by activating the subscription, so first payments can also arrive sooner than the trial length suggests.
In the Paddle help:
You can activate a subscription immediately to cut the trial period short and start charging a customer for it.
Create a cardless trial, read 2026-11-12.
How would I know the day it starts?
- Feder reads your revenue and your paid transactions from Paddle each day and compares each day with your own history.
- It does not read trials.
- It tells you when paid transactions go quiet or either number moves outside its usual range.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.
See what Feder reads from Paddle, which feeds Wins. Feder only reads. It never changes anything in Paddle.
What else goes wrong with these numbers?
- Why did my Paddle paid transactions drop?Paddle
- Why doesn't my Paddle revenue match my payout?Paddle
- Why did Google Analytics stop collecting data?Google Analytics
- Why aren't my key events showing in Google Analytics?Google Analytics
- Why does Google Analytics show (not set)?Google Analytics
See every question.
Where do these answers come from?
Every cause and check on this page comes from the Paddle help pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.