Why did my Recharge subscription revenue drop?
The Recharge help pages give 4 common reasons. The first to rule out: Some subscription charges fail because of a card problem, a product problem such as stock, or a shipping problem, and failed charges bring in no revenue.
Is it broken, or just quiet?
A number can fall because fewer people came, or because something stopped counting them. Below are the causes the Recharge help pages give, and how to check each one yourself.
What causes it?
Some subscription charges fail because of a card problem, a product problem such as stock, or a shipping problem, and failed charges bring in no revenue.
In the Recharge help:
The order was not able to process, either due to a card error, product error, or shipping error.
Viewing order information in the merchant portal, read 2026-11-12.Card problems behind failed charges include not enough money, declined charges, cards that no longer work, and billing details that need updating.
In the Recharge help:
This includes insufficient funds, charge declines, inactive cards or billing information that needs updating.
Viewing order information in the merchant portal, read 2026-11-12.When customers skip a delivery, that charge does not happen, so revenue for that period is lower.
In the Recharge help:
The customer has skipped one recurring order.
Viewing order information in the merchant portal, read 2026-11-12.Subscriptions end when customers cancel, and also when a failed charge has been retried as many times as allowed, so later charges stop.
In the Recharge help:
If a subscription has been cancelled by the customer or because it has been retried the allotted number of times.
Viewing order information in the merchant portal, read 2026-11-12.
How do I check it myself?
Compare like with like. Recharge's recurring revenue leaves out taxes, shipping and discounts, so it is lower than store totals that include them.
In the Recharge help:
Revenue (minus taxes, shipping, and discounts) from recurring charges
Revenue dashboards overview, read 2026-11-12.Check whether you are looking at recurring sales or all sales. Recurring sales start at a subscription's second charge, so first orders are not in them.
In the Recharge help:
These are the second + charges of a subscription.
Revenue dashboards overview, read 2026-11-12.Look at queued charges. They are upcoming and have not been charged yet, so they are not revenue until they process.
In the Recharge help:
The upcoming order has not processed yet.
Viewing order information in the merchant portal, read 2026-11-12.
How would I know the day it starts?
- Feder reads your subscription revenue and your subscription charges from Recharge each day and compares each day with your own history.
- It does not explain a single failed charge. It tells you when subscription revenue goes quiet or either number moves outside its usual range.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.
See what Feder reads from Recharge, which feeds Money. Feder only reads. It never changes anything in Recharge.
What else goes wrong with these numbers?
- Why don't my Recharge charges match my orders?Recharge
- Why did my Recharge charges move to a different day?Recharge
- Why did Google Analytics stop collecting data?Google Analytics
- Why aren't my key events showing in Google Analytics?Google Analytics
- Why does Google Analytics show (not set)?Google Analytics
See every question.
Where do these answers come from?
Every cause and check on this page comes from the Recharge help pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.