Why don't my SHOPLINE sales match Google Analytics or my ad platforms?
The SHOPLINE help pages give 4 common reasons. The first to rule out: Some tools count what visitors do on a site and others count completed transactions, so the two kinds of tool can report different sales.
Is it broken, or just quiet?
A number can fall because fewer people came, or because something stopped counting them. Below are the causes the SHOPLINE help pages give, and how to check each one yourself.
What causes it?
Some tools count what visitors do on a site and others count completed transactions, so the two kinds of tool can report different sales.
In the SHOPLINE help:
Some tools emphasize tracking user behavior, while others focus on transaction-based data.
SHOPLINE Analytics vs. Other Tools: Why Data Differs, read 2026-11-12.Browsers, devices and shoppers' privacy settings can stop some visits or purchases from being recorded by a tracking tool, while the order is still in SHOPLINE.
In the SHOPLINE help:
Technical environments, device limitations, and user privacy settings can also affect how data is collected and processed.
SHOPLINE Analytics vs. Other Tools: Why Data Differs, read 2026-11-12.Ad platforms and analytics tools credit sales over their own time windows and with their own rules, so their sales can differ from SHOPLINE's.
In the SHOPLINE help:
Additionally, variations in attribution windows and calculation logic further contribute to discrepancies in reporting.
SHOPLINE Analytics vs. Other Tools: Why Data Differs, read 2026-11-12.SHOPLINE's sales include orders from every sales channel, imported orders among them, so they can be higher than a tool that only sees your website.
In the SHOPLINE help:
This metric applies to orders from all sales channels, including imported orders.
Monitoring Analytics for Business Insights, read 2026-11-12.
How do I check it myself?
Check that SHOPLINE and the other tool use the same time zone before comparing a day's sales.
In the SHOPLINE help:
Inconsistent time zone settings between SHOPLINE and third-party service providers.
Monitoring Analytics for Business Insights, read 2026-11-12.Set your in-store POS sales apart before comparing with an online tool, since those sales never pass through your website.
In the SHOPLINE help:
It displays the sales of each POS store location, specifically showing the sales from POS channels.
Monitoring Analytics for Business Insights, read 2026-11-12.
How would I know the day it starts?
- Feder reads your revenue from SHOPLINE each day and compares each day with your own history.
- It tells you when revenue goes quiet or moves outside its usual range.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.
See what Feder reads from SHOPLINE, which feeds Money. Feder only reads. It never changes anything in SHOPLINE.
What else goes wrong with these numbers?
- Why are my SHOPLINE orders not showing as paid?SHOPLINE
- Why did my SHOPLINE sales suddenly drop?SHOPLINE
- Why did Google Analytics stop collecting data?Google Analytics
- Why aren't my key events showing in Google Analytics?Google Analytics
- Why does Google Analytics show (not set)?Google Analytics
See every question.
Where do these answers come from?
Every cause and check on this page comes from the SHOPLINE help pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.