Why did a market figure change in Statista?
The Statista help pages give 3 common reasons. The first to rule out: Past years as well as current ones can be updated when new information comes to light, so a figure you saved earlier can differ from today's.
Is it broken, or just quiet?
A number can fall because fewer people came, or because something stopped counting them. Below are the causes the Statista help pages give, and how to check each one yourself.
What causes it?
Past years as well as current ones can be updated when new information comes to light, so a figure you saved earlier can differ from today's.
In the Statista help:
Current or historical data is updated if new insights become apparent
Market Insights - Methodology, read 2026-11-12.Each update can bring in new sources and market developments, so a market's figures can shift between updates.
In the Statista help:
With every update we check for new sources, new developments in the market
Market Insights - Methodology, read 2026-11-12.Quality improvements gathered between updates are applied at each update, which can also move published figures.
In the Statista help:
At the same time, we realize any customer feedback, quality improvement measures we have collected since the previous update.
Market Insights - Methodology, read 2026-11-12.
How do I check it myself?
Look at how many people a survey result is based on before reading much into a change.
In the Statista help:
Pay attention to the n= figure shown in the results.
Getting Started - FAQs, read 2026-11-12.If a result rests on few people, widen the audience filters so the figure is based on a larger group.
In the Statista help:
To increase your sample size, try broadening your target group filters, or removing some demographic restrictions.
Getting Started - FAQs, read 2026-11-12.
How does Statista work with Feder?
- Connect Statista to Feder and it joins your Reach apps.
- When you connect Statista, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.
See whether you can trust the numbers in Statista, one of your Reach apps. Feder only reads. It never changes anything in Statista.
What else goes wrong with these numbers?
- Why doesn't a Statista statistic match a number I found elsewhere?Statista
- Why did a Statista survey result change from the last wave?Statista
- Why did Google Analytics stop collecting data?Google Analytics
- Why aren't my key events showing in Google Analytics?Google Analytics
- Why does Google Analytics show (not set)?Google Analytics
See every question.
Where do these answers come from?
Every cause and check on this page comes from the Statista help pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.