Why doesn't a Statista statistic match a number I found elsewhere?
The Statista help pages give 3 common reasons. The first to rule out: Statista lists a statistic's source, publisher and survey conductor separately, and they can be different organizations.
Is it broken, or just quiet?
A number can fall because fewer people came, or because something stopped counting them. Below are the causes the Statista help pages give, and how to check each one yourself.
What causes it?
Statista lists a statistic's source, publisher and survey conductor separately, and they can be different organizations.
In the Statista help:
We distinguish between the source, the publisher, and the conductor of the survey.
Getting Started - Information about the sources of statistics, read 2026-11-12.A figure can come from research one company commissioned from a market research institute, so either name can be attached to it elsewhere.
In the Statista help:
It is, for instance, possible that a company commissioned a market research institute to collect the data.
Getting Started - Information about the sources of statistics, read 2026-11-12.Statista's market estimates draw on freely available data, purchased data and data from partners, so they combine more than one source.
In the Statista help:
We use freely available data, purchased data, as well as the data of exclusive partners whom we cooperate with.
Market Insights - Methodology, read 2026-11-12.
How do I check it myself?
Look at the source details next to the statistic to see where the data came from and who ran the survey.
In the Statista help:
Under Source, you can directly view the source of the data and who conducted the survey.
Getting Started - Information about the sources of statistics, read 2026-11-12.Check where the data was published, and compare against that publication.
In the Statista help:
We also provide information here about where the data was published.
Getting Started - Information about the sources of statistics, read 2026-11-12.
How does Statista work with Feder?
- Connect Statista to Feder and it joins your Reach apps.
- When you connect Statista, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.
See whether you can trust the numbers in Statista, one of your Reach apps. Feder only reads. It never changes anything in Statista.
What else goes wrong with these numbers?
- Why did a market figure change in Statista?Statista
- Why did a Statista survey result change from the last wave?Statista
- Why did Google Analytics stop collecting data?Google Analytics
- Why aren't my key events showing in Google Analytics?Google Analytics
- Why does Google Analytics show (not set)?Google Analytics
See every question.
Where do these answers come from?
Every cause and check on this page comes from the Statista help pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.