Can you trust the numbers in Statista?
Statista is a statistics database offering insights and facts across 170 industries and more than 150 countries. Its own help pages give 4 reasons its numbers can look different from what you expect. The first to rule out: Some market figures are forecasts for coming years rather than counts of what happened, as Statista's methodology page explains.
Is it broken, or just counted differently?
A number can look wrong because the business changed, or because of how Statista counts it. Below is what Statista keeps, where its help pages say the numbers can differ, and how to check them yourself.
What does Statista keep track of?
Statista keeps a note of the source beside every statistic it shows.
In Statista's own words:
Next to each statistic we display all information regarding the origin of the data.
Getting Started - Information about the sources of statistics, read 2026-11-12.Statista keeps the numbers behind each chart, and they can be downloaded as a spreadsheet.
In Statista's own words:
The Excel file contains the raw data of the statistic.
Getting Started - Statistic download formats, read 2026-11-12.
What can make Statista's numbers look wrong?
Some market figures are forecasts for coming years rather than counts of what happened, as Statista's methodology page explains.
In Statista's own words:
All markets have a five-year forecasting time horizon.
Market Insights - Methodology, read 2026-11-12.Market figures can include values Statista filled in or adjusted, as its methodology page says, so they are estimates and not raw counts.
In Statista's own words:
We remove any inexplicable outliers, fill data gaps, complete time series, adjust for inconsistencies, etc.
Market Insights - Methodology, read 2026-11-12.A trend over time can have gaps, because Statista's help pages say some survey questions were not asked in every round.
In Statista's own words:
Not all questions have been asked in every wave.
Getting Started - FAQs, read 2026-11-12.A survey figure can change once a newer round is released, since Statista's help pages say the newest round of the survey is shown unless another is chosen.
In Statista's own words:
The most recent wave is shown by default.
Getting Started - FAQs, read 2026-11-12.
How do I check Statista's numbers myself?
Checking the region and the period behind a statistic shows whether it fits the market and the time being compared.
In Statista's own words:
Under Details you can find, amongst other things, information about the region and the survey time period.
Getting Started - Information about the sources of statistics, read 2026-11-12.The number of people asked, shown as n=, tells how much weight a survey result can carry.
In Statista's own words:
Pay attention to the n= figure shown in the results.
Getting Started - FAQs, read 2026-11-12.The downloaded spreadsheet's second sheet shows where a number came from and when it was released.
In Statista's own words:
The second sheet contains all information about the source, survey and release.
Getting Started - Statistic download formats, read 2026-11-12.
How does Statista work with Feder?
Connect Statista to Feder and it joins your Reach apps. Feder only reads. It never changes anything in Statista.
When you connect Statista, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.
Other apps that feed Reach
- Google Search Consoleclicks and impressions in Google Search
- YouTubechannel views
- Mailchimpcampaign emails sent
- ActiveCampaignactive contacts
- Brevocampaign emails sent
- Intercomcontacts
Questions owners ask about Statista
- Why did a market figure change in Statista?Past years as well as current ones can be updated when new information comes to light, so a figure you saved earlier can differ from today's.
- Why doesn't a Statista statistic match a number I found elsewhere?Statista lists a statistic's source, publisher and survey conductor separately, and they can be different organizations.
- Why did a Statista survey result change from the last wave?Statista's consumer survey data is updated several times a year, so a figure can move when a new wave arrives.
Where do these answers come from?
Everything this page says about Statista comes from Statista's own pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.
Know the day a number breaks, not the month after.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.