Why did my clicks drop to zero in SureContact?
The SureContact help pages give 4 common reasons. The first to rule out: Click tracking is a setting on each campaign and can be turned off when the campaign is made, or the tracking domain can be set up wrong, and either can leave a campaign without click counts.
Is it broken, or just quiet?
A number can fall because fewer people came, or because something stopped counting them. Below are the causes the SureContact help pages give, and how to check each one yourself.
What causes it?
Click tracking is a setting on each campaign and can be turned off when the campaign is made, or the tracking domain can be set up wrong, and either can leave a campaign without click counts.
In the SureContact help:
Click tracking may have been disabled when the campaign was created, or the tracking domain is not configured correctly.
Campaign Analytics Guide, read 2026-11-12.Tracking cannot be added after a campaign is sent, so a campaign sent without click tracking stays without click counts.
In the SureContact help:
Tracking cannot be added retroactively.
Campaign Analytics Guide, read 2026-11-12.Click tracking only has something to count when the email holds at least one link, such as a button or a link to your site.
In the SureContact help:
Click tracking only has something to measure if your email contains at least one link, such as a button or a URL to your website.
Email Tracking Opens Clicks SureContact, read 2026-11-12.Unsubscribe and view-in-browser links are never counted as clicks, so an email whose only links are those shows no clicks.
In the SureContact help:
Unsubscribe and “view in browser” links are never tracked as clicks, so they don’t skew your click stats.
Email Tracking Opens Clicks SureContact, read 2026-11-12.
How do I check it myself?
If click tracking was on for the campaign, open the link-by-link view of its clicks to see which links were clicked and which got none.
In the SureContact help:
An eye icon appears on this card: click it to see which specific links were clicked.
Campaign Analytics Guide, read 2026-11-12.If you use your own tracking domain, check that its DNS record matches exactly what SureContact gave you.
In the SureContact help:
Ensure the CNAME record is added exactly as provided to avoid verification errors.
How to Add a Custom Tracking Domain in a Workspace in SureContact, read 2026-11-12.
How does SureContact work with Feder?
- Connect SureContact to Feder and it joins your Reach apps.
- When you connect SureContact, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.
See whether you can trust the numbers in SureContact, one of your Reach apps. Feder only reads. It never changes anything in SureContact.
What else goes wrong with these numbers?
- Why did my bounces jump in SureContact?SureContact
- Why did my email opens drop in SureContact?SureContact
- Why did Google Analytics stop collecting data?Google Analytics
- Why aren't my key events showing in Google Analytics?Google Analytics
- Why does Google Analytics show (not set)?Google Analytics
See every question.
Where do these answers come from?
Every cause and check on this page comes from the SureContact help pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.