Why did my email opens drop in SureContact?
The SureContact help pages give 4 common reasons. The first to rule out: Email apps that block images can stop an open from being recorded even when the email was read.
Is it broken, or just quiet?
A number can fall because fewer people came, or because something stopped counting them. Below are the causes the SureContact help pages give, and how to check each one yourself.
What causes it?
Email apps that block images can stop an open from being recorded even when the email was read.
In the SureContact help:
Recipients' email clients may be blocking the tracking pixel (image blocking).
Campaign Analytics Guide, read 2026-11-12.Opens count each reader once, so the figure shows how many people opened, not how many times.
In the SureContact help:
Only the first open and first click count.
Email Tracking Opens Clicks SureContact, read 2026-11-12.An email held for a content review is not sent to contacts who reach it in the meantime, so they cannot open it.
In the SureContact help:
Contacts who reach the step before the email is approved or edited do not receive that email.
SureContact – Email Flagged or Rejected Guide, read 2026-11-12.A campaign that starts slowly and speeds up over a set window can collect its opens more slowly than one sent at full speed.
In the SureContact help:
Ramp duration controls how long it takes to climb linearly from the Starting Rate to your full Sending Rate.
Gradual Send Feature Guide, read 2026-11-12.
How do I check it myself?
Compare delivered emails with recipients to see whether fewer emails arrived or fewer arrivals were opened.
In the SureContact help:
Number of emails successfully delivered, shown with a percentage of total recipients.
Campaign Analytics Guide, read 2026-11-12.Read opens next to sent and unsubscribed for the same campaign to see where the drop sits.
In the SureContact help:
The report page shows Opened and Clicked counts and percentages alongside Recipients, Sent, and Unsubscribed.
Email Tracking Opens Clicks SureContact, read 2026-11-12.
How does SureContact work with Feder?
- Connect SureContact to Feder and it joins your Reach apps.
- When you connect SureContact, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.
See whether you can trust the numbers in SureContact, one of your Reach apps. Feder only reads. It never changes anything in SureContact.
What else goes wrong with these numbers?
- Why did my bounces jump in SureContact?SureContact
- Why did my clicks drop to zero in SureContact?SureContact
- Why did Google Analytics stop collecting data?Google Analytics
- Why aren't my key events showing in Google Analytics?Google Analytics
- Why does Google Analytics show (not set)?Google Analytics
See every question.
Where do these answers come from?
Every cause and check on this page comes from the SureContact help pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.