Can you trust the numbers in SureContact?
SureContact is an email marketing CRM built for WordPress sites and businesses that captures leads, sends campaigns and tracks visitors. Its own help pages give 4 reasons its numbers can look different from what you expect. The first to rule out: A campaign can show no opens at all, since SureContact's help pages describe a setting under which no Email Opened events are recorded for any of its recipients. A zero there does not mean nobody read the email.
Is it broken, or just counted differently?
A number can look wrong because the business changed, or because of how SureContact counts it. Below is what SureContact keeps, where its help pages say the numbers can differ, and how to check them yourself.
What does SureContact keep track of?
SureContact keeps a record of each tracked email open, with who opened which email and when.
In SureContact's own words:
records an "Email Opened" event that stores the account, recipient, message, timestamp, and device or browser information
SureContact Email Tracking Pixel Regulations, read 2026-11-12.SureContact keeps a status on each contact, so an owner can see which addresses did not receive email.
In SureContact's own words:
A Bounced status indicates that SureContact attempted to send an email but was unable to deliver it.
Contact Statuses, read 2026-11-12.
What can make SureContact's numbers look wrong?
A campaign can show no opens at all, since SureContact's help pages describe a setting under which no Email Opened events are recorded for any of its recipients. A zero there does not mean nobody read the email.
In SureContact's own words:
no "Email Opened" events will be recorded for any recipient of that campaign
SureContact Email Tracking Pixel Regulations, read 2026-11-12.Open rates can look low when tracking consent is on, because SureContact's help pages say contacts stay in Tracking Withheld status until they accept tracking.
In SureContact's own words:
By default, a contact remains in Tracking Withheld status until they accept the tracking preference on their end.
Email Open Tracking Consent SureContact, read 2026-11-12.A sent campaign that someone deletes no longer appears in the campaigns list, as SureContact's help pages say, so a count of campaigns taken from that list can come out lower.
In SureContact's own words:
Deleting a sent campaign removes its data from your campaigns list.
Deleting Sent Campaigns in SureContact, read 2026-11-12.Daily figures can land on a different day than expected when the workspace time zone differs from yours, because SureContact shows times in the workspace's own zone, as its help pages say.
In SureContact's own words:
The selected workspace will now display all timestamps according to the timezone you set.
Workspace-Level Timezone Settings in SureContact, read 2026-11-12.
How do I check SureContact's numbers myself?
An owner can download contacts as a spreadsheet file and count them line by line.
In SureContact's own words:
Both methods generate a downloadable CSV file that includes the contact fields you choose.
Export Contacts from SureContact, read 2026-11-12.Filtering contacts by status shows how many addresses can actually receive email and how many have bounced or unsubscribed.
In SureContact's own words:
SureContact provides a dropdown to filter contacts by their Status (e.g., Active, Invalid, Unsubscribed, Bounced).
Contacts Dashboard, read 2026-11-12.
How does SureContact work with Feder?
Connect SureContact to Feder and it joins your Reach apps. Feder only reads. It never changes anything in SureContact.
When you connect SureContact, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.
Other apps that feed Reach
- Google Search Consoleclicks and impressions in Google Search
- YouTubechannel views
- Mailchimpcampaign emails sent
- ActiveCampaignactive contacts
- Brevocampaign emails sent
- Intercomcontacts
Questions owners ask about SureContact
- Why did my bounces jump in SureContact?A contact is marked Bounced when the SMTP provider sends SureContact a bounce notice, so bounce counts follow what the provider reports.
- Why did my clicks drop to zero in SureContact?Click tracking is a setting on each campaign and can be turned off when the campaign is made, or the tracking domain can be set up wrong, and either can leave a campaign without click counts.
- Why did my email opens drop in SureContact?Email apps that block images can stop an open from being recorded even when the email was read.
Where do these answers come from?
Everything this page says about SureContact comes from SureContact's own pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.
Know the day a number breaks, not the month after.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.