Why did my ThriveCart rebill revenue drop?
The ThriveCart help pages give 4 common reasons. The first to rule out: Paused subscriptions are not billed until they resume, so rebills can dip while several customers are paused.
Is it broken, or just quiet?
A number can fall because fewer people came, or because something stopped counting them. Below are the causes the ThriveCart help pages give, and how to check each one yourself.
What causes it?
Paused subscriptions are not billed until they resume, so rebills can dip while several customers are paused.
In the ThriveCart help:
Pausing a subscription does not skip the total number of recurring payments the customer owes, simply delays billing until the subscription is resumed.
Pausing customer subscriptions, read 2026-11-12.A rebill that fails is not money in until it is captured, so failed charges can hold rebill revenue down.
In the ThriveCart help:
How many rebills failed, and have not yet been captured.
Subscription Metrics, read 2026-11-12.Cancellations and downgrades take recurring revenue away from later periods.
In the ThriveCart help:
The percentage of recurring revenue lost during the selected period due to cancellations or downgrades.
Your Dashboard, read 2026-11-12.If you use automatic cancellation on upgrades, a customer moving from monthly to annual billing ends the monthly subscription, so its monthly rebills stop.
In the ThriveCart help:
With Pro+, you can automatically cancel a customer’s existing subscription when they purchase an upgraded product, switch to a higher plan, or move from monthly to annual billing.
Recurring Revenue Upgrades (automatic subscription cancellation), read 2026-11-12.
How do I check it myself?
Filter your transactions to failed rebills and cancelled subscriptions for the same period to see which one grew.
In the ThriveCart help:
From here you can filter down to rebills, purchases (initial), failed rebills, refunds, cancelled subscriptions, and even pending payment transactions.
Finding your customers & transactions, read 2026-11-12.Where your account has subscription metrics, read failed charges with care, since one rebill can fail more than once.
In the ThriveCart help:
This is how many times a recurring payment has failed its payment attempt (note that this could include the same rebill failing multiple times)
Subscription Metrics, read 2026-11-12.
How does ThriveCart work with Feder?
- Connect ThriveCart to Feder and it joins your Money apps.
- When you connect ThriveCart, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.
See whether you can trust the numbers in ThriveCart, one of your Money apps. Feder only reads. It never changes anything in ThriveCart.
What else goes wrong with these numbers?
- Why did my ThriveCart net revenue drop?ThriveCart
- Why is a ThriveCart sale missing from my numbers?ThriveCart
- Why did Google Analytics stop collecting data?Google Analytics
- Why aren't my key events showing in Google Analytics?Google Analytics
- Why does Google Analytics show (not set)?Google Analytics
See every question.
Where do these answers come from?
Every cause and check on this page comes from the ThriveCart help pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.