Why did my ThriveCart net revenue drop?
The ThriveCart help pages give 3 common reasons. The first to rule out: Refunds land in the period you process them, so refunds of earlier sales can pull a quiet period's net revenue down.
Is it broken, or just quiet?
A number can fall because fewer people came, or because something stopped counting them. Below are the causes the ThriveCart help pages give, and how to check each one yourself.
What causes it?
Refunds land in the period you process them, so refunds of earlier sales can pull a quiet period's net revenue down.
In the ThriveCart help:
The refund rate (note this can be higher than 100% as you may have processed more refunds in the time period than you have processed transactions).
Your Dashboard, read 2026-11-12.Where your account has the sales reports, affiliate and partner commission is taken out of net, so a stretch of partner-referred sales shows less net.
In the ThriveCart help:
Commission (affiliate or JV Partner earned commission) is also excluded from this net.
Products & Sales Reports, read 2026-11-12.Net revenue leaves out tax and shipping, so net can sit further below gross on days with many taxed or shipped orders.
In the ThriveCart help:
Taxes and shipping are not considered in “net” as they are considered costs.
Products & Sales Reports, read 2026-11-12.
How do I check it myself?
Check refund volume for the same period to see how much of the drop is refunds.
In the ThriveCart help:
How much money has been refunded.
Your Dashboard, read 2026-11-12.Check commissions paid for the period to see how much went to affiliates.
In the ThriveCart help:
This will let you know how much you’ve paid out to your appropriate affiliates.
Your Dashboard, read 2026-11-12.Where your account has the sales reports, cohort refunds show which period's buyers the refunds came from.
In the ThriveCart help:
Cohort refunds are a great new set of metrics that let you see exactly how many customers who purchased during a set period of time refunded, even when the refund occurred outside of the selected time period.
Products & Sales Reports, read 2026-11-12.
How does ThriveCart work with Feder?
- Connect ThriveCart to Feder and it joins your Money apps.
- When you connect ThriveCart, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.
See whether you can trust the numbers in ThriveCart, one of your Money apps. Feder only reads. It never changes anything in ThriveCart.
What else goes wrong with these numbers?
- Why did my ThriveCart rebill revenue drop?ThriveCart
- Why is a ThriveCart sale missing from my numbers?ThriveCart
- Why did Google Analytics stop collecting data?Google Analytics
- Why aren't my key events showing in Google Analytics?Google Analytics
- Why does Google Analytics show (not set)?Google Analytics
See every question.
Where do these answers come from?
Every cause and check on this page comes from the ThriveCart help pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.