Can you trust the numbers in Bland?
Bland is a platform for businesses to build, launch and track AI phone agents. Its own help pages give 3 reasons its numbers can look different from what you expect. The first to rule out: As Bland's docs say, an export can be incomplete, so a count taken from it may be short of the real number of calls.
Is it broken, or just counted differently?
A number can look wrong because the business changed, or because of how Bland counts it. Below is what Bland keeps, where its help pages say the numbers can differ, and how to check them yourself.
What does Bland keep track of?
Bland keeps a log of every call its AI agent has made or is on right now.
In Bland's own words:
Call logs are the central hub for reviewing completed and active calls.
Call Logs, read 2026-11-12.Bland keeps the talk time of each call, which is also what its minutes are charged on.
In Bland's own words:
Connected time is the full AI conversation duration of the call.
Billing & Plans, read 2026-11-12.
What can make Bland's numbers look wrong?
As Bland's docs say, an export can be incomplete, so a count taken from it may be short of the real number of calls.
In Bland's own words:
If the capture is incomplete, the export includes a warning so you know it's partial.
Call Logs, read 2026-11-12.As Bland's docs explain, spend can run higher than call minutes alone suggest when calls are handed to a person.
In Bland's own words:
Transfer time is billed additionally when the call is transferred to a human using Bland-provided numbers.
Billing & Plans, read 2026-11-12.As Bland's developer docs explain, the final details of a call can take up to a minute after it ends to come through, so a live count can change.
In Bland's own words:
Webhooks may take up to a minute to fire after the call ends while the call audio is processed.
Call Details, read 2026-11-12.
How do I check Bland's numbers myself?
Set the date range and filters you want first, and the call export will hold just those calls to count.
In Bland's own words:
Active filters from the current view apply to the export.
Call Logs, read 2026-11-12.You can get every call as a spreadsheet and check totals such as answered calls yourself.
In Bland's own words:
Click Export Calls in the header to export your call data as a CSV delivered via email.
Call Logs, read 2026-11-12.
How does Bland work with Feder?
Connect Bland to Feder and it joins your Reach apps. Feder only reads. It never changes anything in Bland.
When you connect Bland, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.
Other apps that feed Reach
- Google Search Consoleclicks and impressions in Google Search
- YouTubechannel views
- Mailchimpcampaign emails sent
- ActiveCampaignactive contacts
- Brevocampaign emails sent
- Intercomcontacts
Questions owners ask about Bland
- Why did my Bland batch place fewer calls than my list?One bad row in a calling list can stop the whole list from being accepted, so no calls from it are placed.
- Why are my Bland calls shorter than usual?Each call has a maximum length, and a call still going when it is reached is ended, so a lower limit can cut calls short.
- Why are fewer of my Bland calls connecting?Phone carriers can block calls they flag as spam, as Bland's docs explain, so calls from one number can stop connecting.
Where do these answers come from?
Everything this page says about Bland comes from Bland's own pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.
Know the day a number breaks, not the month after.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.