Why are my Bland calls shorter than usual?
The Bland help pages give 3 common reasons. The first to rule out: Each call has a maximum length, and a call still going when it is reached is ended, so a lower limit can cut calls short.
Is it broken, or just quiet?
A number can fall because fewer people came, or because something stopped counting them. Below are the causes the Bland help pages give, and how to check each one yourself.
What causes it?
Each call has a maximum length, and a call still going when it is reached is ended, so a lower limit can cut calls short.
In the Bland help:
At the end of that timer, if the call is still active it will be automatically ended.
Send Call, read 2026-11-12.When a call reaches voicemail, Bland hangs up by default, so more calls reaching voicemail can mean more very short calls.
In the Bland help:
By default, Bland hangs up on voicemail.
Call recipes for agents, read 2026-11-12.If an agent's instructions describe a transfer in other words, the agent can skip the transfer, as Bland's docs explain, so calls that would have gone on with a person can end sooner.
In the Bland help:
Alternate phrasing like "switch" or "hand off" can cause the agent to skip the action entirely.
Call recipes for agents, read 2026-11-12.
How do I check it myself?
Compare each call's actual length with its maximum allowed length to see whether calls are hitting the limit.
In the Bland help:
This is the actual length of the call, not the `max_duration`.
Call Details, read 2026-11-12.Check who ended the short calls, since each call records whether Bland's side or the person called hung up.
In the Bland help:
Whether the call was ended by Bland's system or the other end of the line.
Call Details, read 2026-11-12.
How does Bland work with Feder?
- Connect Bland to Feder and it joins your Reach apps.
- When you connect Bland, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.
See whether you can trust the numbers in Bland, one of your Reach apps. Feder only reads. It never changes anything in Bland.
What else goes wrong with these numbers?
- Why did my Bland batch place fewer calls than my list?Bland
- Why are fewer of my Bland calls connecting?Bland
- Why did Google Analytics stop collecting data?Google Analytics
- Why aren't my key events showing in Google Analytics?Google Analytics
- Why does Google Analytics show (not set)?Google Analytics
See every question.
Where do these answers come from?
Every cause and check on this page comes from the Bland help pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.