Can you trust the numbers in Leadfeeder?
Leadfeeder is website visitor identification software that shows which B2B companies are visiting a business's website. Its own help pages give 4 reasons its numbers can look different from what you expect. The first to rule out: Leadfeeder's company count will usually look smaller than the visits in Google Analytics, as Leadfeeder's help pages say, because it counts companies it can name rather than every visit.
What does Leadfeeder keep track of?
Leadfeeder keeps a record of each visit to your site, with how long it lasted.
In Leadfeeder's own words:
Web Visitors shows a 'visit length' beside each of your website visits.
How is the Length of a Visit Measured?, read 2026-11-12.Leadfeeder gives each visitor it sees on your site a number, so separate visitors can be told apart.
In Leadfeeder's own words:
Each visitor to your site is assigned a number.
What Are the Numbers by Each Visit?, read 2026-11-12.
What can make Leadfeeder's numbers look wrong?
Leadfeeder's company count will usually look smaller than the visits in Google Analytics, as Leadfeeder's help pages say, because it counts companies it can name rather than every visit.
In Leadfeeder's own words:
Most of the time you will see more visits within Google Analytics than you see identified companies in Leadfeeder.
Visit discrepancy reasons between Google Analytics and Leadfeeder, read 2026-11-12.Visits from home internet connections can be missing from Leadfeeder's company list, since its help pages say it filters out internet service providers.
In Leadfeeder's own words:
As Leadfeeder filters out ISPs so you won't see them as companies.
Visit discrepancy reasons between Google Analytics and Leadfeeder, read 2026-11-12.A visit can look like it happened on a different day than you expect, because Leadfeeder's help pages say visit times follow the time zone of whoever created the account.
In Leadfeeder's own words:
The date and time shown in the company's visit details are always according to the browser timezone of the account creator.
What Timezone is Used for Visit Details in Web Visitors?, read 2026-11-12.One late night session can show as two visits, since Leadfeeder's help pages say every visit ends at midnight in the account's time zone.
In Leadfeeder's own words:
Also, all visits terminate at midnight on your account’s timezone.
How is the Length of a Visit Measured?, read 2026-11-12.
How do I check Leadfeeder's numbers myself?
You can download a feed for a set time range and compare it with your own visit figures for the same dates.
In Leadfeeder's own words:
You can choose which feed you want to see in your report and what time range.
How Do I Export a Custom Feed?, read 2026-11-12.Checking the account time zone in Settings first helps explain why visit dates may differ from another tool.
In Leadfeeder's own words:
You can check the timezone of your Leadfeeder account within your Settings.
What Timezone is Used for Visit Details in Web Visitors?, read 2026-11-12.Opening a single visitor shows the path they took through your site, which helps you understand that visit.
In Leadfeeder's own words:
You can see the path a visitor took by clicking into that Person.
What Are the Numbers by Each Visit?, read 2026-11-12.
How does Leadfeeder work with Feder?
Connect Leadfeeder to Feder and it joins your Visits apps. Feder only reads. It never changes anything in Leadfeeder.
When you connect Leadfeeder, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.
Other apps that feed Visits
- Google Adsad clicks
- Google Analyticspage views and sessions
- Everflowunique clicks
- Pendopage views
Questions owners ask about Leadfeeder
- Why did a company's visits disappear from Leadfeeder?When someone hides a company, Leadfeeder removes that company's earlier visit details and history, so its past visits can drop out of your numbers.
- Why does Leadfeeder identify so few of our website visitors?How many visitors Leadfeeder can identify depends on your site, its traffic, whether you sell to businesses or consumers, and your industry, so a low rate can be normal for some sites.
- Why did Leadfeeder suddenly show fewer website visits?A site update can drop the tracking script, for example when a page header is replaced, so visits can stop being recorded from that day.
Where do these answers come from?
Everything this page says about Leadfeeder comes from Leadfeeder's own pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.
Know the day a number breaks, not the month after.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.
