Why did Leadfeeder suddenly show fewer website visits?
The Leadfeeder help pages give 4 common reasons. The first to rule out: A site update can drop the tracking script, for example when a page header is replaced, so visits can stop being recorded from that day.
What causes it?
A site update can drop the tracking script, for example when a page header is replaced, so visits can stop being recorded from that day.
In the Leadfeeder help:
For example, someone updated your header and didn't copy the script into the new code.
Why isn't the Leadfeeder tracking script working?, read 2026-11-12.The install status can lag behind, so it can still read as installed after the script has gone.
In the Leadfeeder help:
The status can show Installed before it has updated.
Why isn't the Leadfeeder tracking script working?, read 2026-11-12.A traffic rule set up wrongly can keep Leadfeeder from identifying companies, so counts can fall after rules change.
In the Leadfeeder help:
Set them carefully, since a wrong rule can stop Leadfeeder from identifying companies.
The Leadfeeder traffic rules explained, read 2026-11-12.Country rules follow where the visitor is, not where their company is based, so staff visiting from abroad can be left out.
In the Leadfeeder help:
The rules apply to the visitor's location, not the company's.
The Leadfeeder traffic rules explained, read 2026-11-12.
How do I check it myself?
Check that the site addresses in your settings match every website you want visits from.
In the Leadfeeder help:
Check that the hostnames listed match the websites you want to track.
Why isn't the Leadfeeder tracking script working?, read 2026-11-12.Ask who changed the site recently and who can add or remove scripts, around the day visits fell.
In the Leadfeeder help:
Ask your team about recent changes to your site, and check who can add or remove scripts.
Why isn't the Leadfeeder tracking script working?, read 2026-11-12.
How does Leadfeeder work with Feder?
- Connect Leadfeeder to Feder and it joins your Visits apps.
- When you connect Leadfeeder, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.
See whether you can trust the numbers in Leadfeeder, one of your Visits apps. Feder only reads. It never changes anything in Leadfeeder.
What else goes wrong with these numbers?
- Why did a company's visits disappear from Leadfeeder?Leadfeeder
- Why does Leadfeeder identify so few of our website visitors?Leadfeeder
- Why did Google Analytics stop collecting data?Google Analytics
- Why aren't my key events showing in Google Analytics?Google Analytics
- Why does Google Analytics show (not set)?Google Analytics
See every question.
Where do these answers come from?
Every cause and check on this page comes from the Leadfeeder help pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.