Can you trust the numbers in Lightfield?
Lightfield is an AI CRM that updates itself from every customer interaction so its agents can run outbound, flag deals at risk and suggest where to focus. Its own help pages give 4 reasons its numbers can look different from what you expect. The first to rule out: Contacts you never replied to can be missing, as Lightfield's help pages say, when the mail setting is Selective.
Is it broken, or just counted differently?
A number can look wrong because the business changed, or because of how Lightfield counts it. Below is what Lightfield keeps, where its help pages say the numbers can differ, and how to check them yourself.
What does Lightfield keep track of?
Lightfield keeps your working sales pipeline in its Opportunities view.
In Lightfield's own words:
Your Opportunities view is your clean working pipeline.
Section 2A: How Records Get Into Your CRM, read 2026-11-12.Lightfield keeps the accounts and contacts it has already built until someone deletes them.
In Lightfield's own words:
Previously captured records remain available until you delete them.
Understanding how Lightfield captures data, read 2026-11-12.
What can make Lightfield's numbers look wrong?
Contacts you never replied to can be missing, as Lightfield's help pages say, when the mail setting is Selective.
In Lightfield's own words:
When Selective is enabled, Lightfield only logs emails and creates records for interactions you've responded to.
Understanding how Lightfield captures data, read 2026-11-12.The pipeline can look smaller than your real sales activity, because Lightfield's help pages say deals are not added automatically unless that is turned on.
In Lightfield's own words:
Opportunities are not created automatically by default.
Understanding how Lightfield captures data, read 2026-11-12.Older customers can be missing at first, since Lightfield's help pages say it only reads back about a month of email history by default.
In Lightfield's own words:
When you connect your email, Lightfield back-syncs about one month of history by default.
Section 2A: How Records Get Into Your CRM, read 2026-11-12.The account count can look higher than your real customer list, as Lightfield's help pages say, because newsletters, vendors and recruiters can become accounts.
In Lightfield's own words:
This can create accounts for newsletters, vendors, and recruiters.
Section 2A: How Records Get Into Your CRM, read 2026-11-12.
How do I check Lightfield's numbers myself?
If emails seem to be missing, check whether the mail setting is Selective or Always.
In Lightfield's own words:
To see all emails, change your setting to Always in Settings → Mail and Calendar.
Understanding how Lightfield captures data, read 2026-11-12.Extending the history in the mail and calendar settings lets you check whether older deals and contacts show up.
In Lightfield's own words:
You can extend this back as far as 24 months in your mail and calendar settings.
Section 2A: How Records Get Into Your CRM, read 2026-11-12.
How does Lightfield work with Feder?
Connect Lightfield to Feder and it joins your Wins apps. Feder only reads. It never changes anything in Lightfield.
When you connect Lightfield, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.
Other apps that feed Wins
- Stripesuccessful payments
- Google Adsconversions
- Google Analyticskey events
- PayPalpaypal checkout payments
- Pipedrivedeals won
- WooCommercepaid orders
Questions owners ask about Lightfield
- Why did a deal disappear from my Lightfield pipeline?A deal that someone deleted leaves the pipeline, though Lightfield keeps it among deleted items, where it can be found again.
- Why did my Lightfield pipeline jump when nobody added deals?Lightfield keeps records current from emails and meeting transcripts, so deal fields such as amount or close date can change after a call, and it also suggests field updates that someone can apply.
- Why did my won deals change in Lightfield?Lightfield can suggest stage changes when it sees buying signals, so deals can move between stages, won included, as those suggestions are applied.
Where do these answers come from?
Everything this page says about Lightfield comes from Lightfield's own pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.
Know the day a number breaks, not the month after.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.