Can you trust the numbers in Loop?
Loop is a post-purchase platform that brings together tracking, editing, returns, exchanges, fraud prevention and shipping for online stores. Its own help pages give 3 reasons its numbers can look different from what you expect. The first to rule out: A return processed this morning may not be in a Loop report yet, as Loop's help pages say, so a same-day count can look low.
Is it broken, or just counted differently?
A number can look wrong because the business changed, or because of how Loop counts it. Below is what Loop keeps, where its help pages say the numbers can differ, and how to check them yourself.
What does Loop keep track of?
Loop keeps a set of reports in its own admin, under Returns management, Analytics, Reports.
In Loop's own words:
Reports can be viewed in the Loop admin by navigating to Returns management > Analytics > Reports.
Analytics 2.0: Reports, read 2026-11-12.Loop offers six ready-made dashboard templates, among them Returns, Logistics, Products and Customers, so return numbers can be seen in more than one view.
In Loop's own words:
Loop offers six* dashboard templates for merchants to leverage, outlined below:
Analytics 2.0: Dashboards, read 2026-11-12.
What can make Loop's numbers look wrong?
A return processed this morning may not be in a Loop report yet, as Loop's help pages say, so a same-day count can look low.
In Loop's own words:
Report data can take up to 6-8 hours to populate with the latest return data.
Analytics 2.0: Reports, read 2026-11-12.Returns near midnight can land on a different day depending on which Loop report you open, as Loop's help pages explain.
In Loop's own words:
Adjustment reports reflect the time zone on the Shopify store, but the rest of the reports are in UTC.
Analytics 2.0: Reports, read 2026-11-12.Loop's figures can show timing differences from Shopify's, especially for orders created late at night or processed the next day, as Loop's help pages say.
In Loop's own words:
This difference can cause timing variances, especially for orders created late at night or processed the following day.
Analytics 2.0 Best Practices, read 2026-11-12.
How do I check Loop's numbers myself?
When a Loop figure and another figure disagree, you can first check that both use the same metric definition and filters.
In Loop's own words:
Ensure you’re looking at the right definition of the metric filtered in the same way.
Analytics 2.0 Best Practices, read 2026-11-12.You can set a fixed date range in Loop's reports so two checks on different days cover the same period.
In Loop's own words:
Static date filtering uses specific, fixed dates to filter data, which is best when needing to analyze data over a specific period of time
Analytics 2.0: Reports, read 2026-11-12.
How does Loop work with Feder?
Connect Loop to Feder and it joins your Wins apps. Feder only reads. It never changes anything in Loop.
When you connect Loop, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.
Other apps that feed Wins
- Stripesuccessful payments
- Google Adsconversions
- Google Analyticskey events
- PayPalpaypal checkout payments
- Pipedrivedeals won
- WooCommercepaid orders
Questions owners ask about Loop
- Why did my Loop return count go down after the day?If your store lets shoppers cancel returns, a shopper can cancel a return and start a new one, so a return counted on one day can later show as canceled and another can appear in its place.
- Why did my returns jump in Loop?When a report is filtered by order date, returns land in the period the order was placed, so a past period's returns can keep growing as later returns come in.
- Why don't my Loop return numbers match Shopify or my other reports?Loop names a missing or extra filter as one of the most common reasons two numbers disagree.
Where do these answers come from?
Everything this page says about Loop comes from Loop's own pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.
Know the day a number breaks, not the month after.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.
