Why don't my Loop return numbers match Shopify or my other reports?
The Loop help pages give 3 common reasons. The first to rule out: Loop names a missing or extra filter as one of the most common reasons two numbers disagree.
Is it broken, or just quiet?
A number can fall because fewer people came, or because something stopped counting them. Below are the causes the Loop help pages give, and how to check each one yourself.
What causes it?
Loop names a missing or extra filter as one of the most common reasons two numbers disagree.
In the Loop help:
A missing or extra filter is one of the most common reasons numbers don’t match expectations.
Analytics 2.0 Best Practices, read 2026-11-12.Loop totals are shown in your store's default currency, so a report in another currency may not line up.
In the Loop help:
Loop reporting displays the totals in your store's default currency as it's configured in Shopify.
Analytics 2.0: Reports, read 2026-11-12.Loop reports can filter on the date a return was created and the date it was processed, and the count changes depending on which of the two is limited.
In the Loop help:
If you want to view all returns created and processed in the last 90 days, you will need to set both to Last 90 Days.
Analytics 2.0: Reports, read 2026-11-12.
How do I check it myself?
Narrow both reports to one product or one day and compare those rows, which makes the cause of a gap easier to see.
In the Loop help:
If a total looks wrong, filter to a single product or day to sanity check.
Analytics 2.0 Best Practices, read 2026-11-12.Check whether each report uses a relative range such as last month, which moves with today's date, or fixed dates, before comparing them.
In the Loop help:
Relative date filtering dynamically adjusts timeframes like last month or last quarter based on the current date
Analytics 2.0: Reports, read 2026-11-12.
How does Loop work with Feder?
- Connect Loop to Feder and it joins your Wins apps.
- When you connect Loop, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.
See whether you can trust the numbers in Loop, one of your Wins apps. Feder only reads. It never changes anything in Loop.
What else goes wrong with these numbers?
- Why did my Loop return count go down after the day?Loop
- Why did my returns jump in Loop?Loop
- Why did Google Analytics stop collecting data?Google Analytics
- Why aren't my key events showing in Google Analytics?Google Analytics
- Why does Google Analytics show (not set)?Google Analytics
See every question.
Where do these answers come from?
Every cause and check on this page comes from the Loop help pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.