Can you trust the numbers in Publora?
Publora is a social media scheduler and publishing API built for AI agents, which schedules posts to 10 platforms from one calendar or with one HTTPS call. Its own help pages give 3 reasons its numbers can look different from what you expect. The first to rule out: A post's numbers can look too low during its first day, because, as Publora's developer docs explain, LinkedIn analytics can take up to 24 hours to fill in.
Is it broken, or just counted differently?
A number can look wrong because the business changed, or because of how Publora counts it. Below is what Publora keeps, where its help pages say the numbers can differ, and how to check them yourself.
What does Publora keep track of?
Publora keeps engagement figures for each LinkedIn post, such as how often it was seen and how many people reacted to it.
In Publora's own words:
Retrieve analytics for your LinkedIn posts: impressions, reach, reactions, comments, and reshares.
LinkedIn Post Statistics, read 2026-11-12.Publora also keeps totals for the whole LinkedIn account, not only for single posts.
In Publora's own words:
Get aggregate account-level statistics including total impressions, engagement, and reach.
LinkedIn API - Post to LinkedIn via REST API, read 2026-11-12.
What can make Publora's numbers look wrong?
A post's numbers can look too low during its first day, because, as Publora's developer docs explain, LinkedIn analytics can take up to 24 hours to fill in.
In Publora's own words:
LinkedIn analytics may take up to 24 hours to fully populate.
How to Retrieve LinkedIn Analytics with Publora, read 2026-11-12.Figures from Publora can be up to two hours behind LinkedIn's own, since its developer docs say results are kept in a cache for that long.
In Publora's own words:
Results are cached for 2 hours.
LinkedIn Post Statistics, read 2026-11-12.Checking a post's numbers right after it goes live gives an incomplete count, as Publora's developer docs explain.
In Publora's own words:
Querying immediately after posting will return partial data.
LinkedIn API - Post to LinkedIn via REST API, read 2026-11-12.
How do I check Publora's numbers myself?
An owner can look up which platforms a scheduled post actually went out on, so a missing number can be traced to a post that failed.
In Publora's own words:
Query individual posts within the group to determine which platforms succeeded or failed.
Get Post, read 2026-11-12.Follower growth and other figures can be pulled for a chosen start and end date, which makes it easier to compare one period with another.
In Publora's own words:
Track follower growth and metrics for a specific time period
LinkedIn Profile Summary, read 2026-11-12.
How does Publora work with Feder?
Connect Publora to Feder and it joins your Reach apps. Feder only reads. It never changes anything in Publora.
When you connect Publora, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.
Other apps that feed Reach
- Google Search Consoleclicks and impressions in Google Search
- YouTubechannel views
- Mailchimpcampaign emails sent
- ActiveCampaignactive contacts
- Brevocampaign emails sent
- Intercomcontacts
Questions owners ask about Publora
- Why did my LinkedIn impressions drop in Publora?Analytics requests count against LinkedIn's own limits, so in a busy period some readings can go unfilled.
- Why are some Mastodon or Bluesky numbers missing in Publora?If your plan includes analytics, statistics can be read only for posts Publora published itself, so posts made directly on the platform are not counted.
- Why did fewer of my scheduled posts go out in Publora?A post saved without a scheduled time stays unpublished until it is given a valid time.
Where do these answers come from?
Everything this page says about Publora comes from Publora's own pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.
Know the day a number breaks, not the month after.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.