Why did my LinkedIn impressions drop in Publora?
The Publora help pages give 3 common reasons. The first to rule out: Analytics requests count against LinkedIn's own limits, so in a busy period some readings can go unfilled.
Is it broken, or just quiet?
A number can fall because fewer people came, or because something stopped counting them. Below are the causes the Publora help pages give, and how to check each one yourself.
What causes it?
Analytics requests count against LinkedIn's own limits, so in a busy period some readings can go unfilled.
In the Publora help:
Analytics requests are subject to LinkedIn's rate limits
How to Retrieve LinkedIn Analytics with Publora, read 2026-11-12.If a post was removed on LinkedIn, or its analytics are not ready, Publora cannot fetch its figures.
In the Publora help:
Failed to fetch analytics. The post may not exist or analytics are not yet available.
How to Retrieve LinkedIn Analytics with Publora, read 2026-11-12.Connection counts come only from personal profiles, so a company page connection has no connections figure.
In the Publora help:
`CONNECTIONS` is personal-profile-only.
LinkedIn API - Post to LinkedIn via REST API, read 2026-11-12.
How do I check it myself?
Check whether a reading came from Publora's cache, since a cached figure can be older than the live one.
In the Publora help:
The `cached` field indicates if data was served from cache.
How to Retrieve LinkedIn Analytics with Publora, read 2026-11-12.Look for metrics that came back empty, since Publora returns a metric it could not fetch as null, which is not the same as zero.
In the Publora help:
The `metrics` object is still populated with `null` for failed metrics.
LinkedIn API - Post to LinkedIn via REST API, read 2026-11-12.
How does Publora work with Feder?
- Connect Publora to Feder and it joins your Reach apps.
- When you connect Publora, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.
See whether you can trust the numbers in Publora, one of your Reach apps. Feder only reads. It never changes anything in Publora.
What else goes wrong with these numbers?
- Why are some Mastodon or Bluesky numbers missing in Publora?Publora
- Why did fewer of my scheduled posts go out in Publora?Publora
- Why did Google Analytics stop collecting data?Google Analytics
- Why aren't my key events showing in Google Analytics?Google Analytics
- Why does Google Analytics show (not set)?Google Analytics
See every question.
Where do these answers come from?
Every cause and check on this page comes from the Publora help pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.