Can you trust the numbers in Squarespace?
Squarespace is a drag-and-drop website platform that also lets a business sell products and accept payments. Its own help pages give 4 reasons its numbers can look different from what you expect. The first to rule out: Revenue in Squarespace analytics can look higher than money actually kept, since, as its help pages say, refunds are not taken off.
Is it broken, or just counted differently?
A number can look wrong because the business changed, or because of how Squarespace counts it. Below is what Squarespace keeps, where its help pages say the numbers can differ, and how to check them yourself.
What does Squarespace keep track of?
Squarespace keeps store sales figures, with history reaching back to 2014.
In Squarespace's own words:
Sales data is available starting from January 2014.
Sales analytics – Squarespace Help Center, read 2026-11-12.Squarespace's Sales panel keeps a count of completed orders, and each renewal of a subscription or recurring donation counts as its own order.
In Squarespace's own words:
Orders represent the total number of completed orders, including every instance of a subscription product or recurring donation.
Sales analytics – Squarespace Help Center, read 2026-11-12.
What can make Squarespace's numbers look wrong?
Revenue in Squarespace analytics can look higher than money actually kept, since, as its help pages say, refunds are not taken off.
In Squarespace's own words:
Analytics doesn’t factor in refunds at this time.
Sales analytics – Squarespace Help Center, read 2026-11-12.The revenue figure will not match a bank deposit, because as Squarespace's help pages explain it leaves out shipping and payment fees. It also leaves out taxes, except in stores that use tax-inclusive pricing, where tax is part of revenue.
In Squarespace's own words:
Revenue is the sum of all subtotals and excludes costs like shipping fees, payment processor fees, and taxes.
Sales analytics – Squarespace Help Center, read 2026-11-12.A sale or visit from the last few hours may be missing from the dashboard, as Squarespace's help pages say.
In Squarespace's own words:
Data can also take up to three hours to update, so very recent activity won't appear immediately.
Squarespace Analytics – Squarespace Help Center, read 2026-11-12.Squarespace's own help pages describe its analytics numbers as estimates, so small gaps against other tools are expected.
In Squarespace's own words:
Analytics is a useful way to track how your site is performing, but it's always an estimate to some extent.
Squarespace Analytics – Squarespace Help Center, read 2026-11-12.
How do I check Squarespace's numbers myself?
An owner can set the date range to a period they know well and compare the figures with their own records.
In Squarespace's own words:
Click the date range drop-down menu at the top of the panel to filter results by time frame.
Sales analytics – Squarespace Help Center, read 2026-11-12.An owner can put a second tool's visit figures beside Squarespace's, as its help pages suggest.
In Squarespace's own words:
We recommend Google Analytics as a supplement to Squarespace Analytics.
Squarespace Analytics – Squarespace Help Center, read 2026-11-12.
How does Squarespace work with Feder?
Connect Squarespace to Feder and it joins your Money apps. Feder only reads. It never changes anything in Squarespace.
When you connect Squarespace, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.
Other apps that feed Money
- Striperevenue
- PayPalrevenue
- WooCommercerevenue
- Rechargesubscription revenue
- Zohoinvoiced
- Wave Accountinginvoiced
Questions owners ask about Squarespace
- Why is my Squarespace payout lower than my sales?If you are paid through Squarespace Payments, fees, refunds and chargebacks are part of each payout, so a payout can be smaller than the sales behind it.
- Why did my revenue drop in Squarespace analytics?Discounts are taken off revenue, so a sale or promotion can lower revenue even when order counts rise.
- Why don't my Squarespace sales match my accounting export?The accounting export uses UTC times, which can differ from the times shown with your orders.
Where do these answers come from?
Everything this page says about Squarespace comes from Squarespace's own pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.
Know the day a number breaks, not the month after.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.